Responsive Logos

Responsive LogosDiscover the future of branding with 'Responsive Logos,' a must have guide for modern designers. This brand new hardback book, authored by Wang Shaoqiang and published by Promo Press, spans 240 pages and offers invaluable insights into the evolving landscape of logo design. With dimensions of 210 x 285 mm, it provides a comprehensive exploration of how logos must adapt across various devices, including smartphones, tablets, TVs, and desktops.

Discover the future of branding with 'Responsive Logos,' a must-have guide for modern designers. This brand-new hardback book, authored by Wang Shaoqiang and published by Promo Press, spans 240 pages and offers invaluable insights into the evolving landscape of logo design. With dimensions of 210 x 285 mm, it provides a comprehensive exploration of how logos must adapt across various devices, including smartphones, tablets, TVs, and desktops. Understanding the importance of responsive logo design is crucial for today’s digital age, where brands need to maintain their identity regardless of the medium or format. This book highlights best practices for creating versatile logos, showcasing a variety of design trends—from traditional multi-variant logos to sleek, flat designs that resonate with contemporary aesthetics. Packed with real-world examples, it assists designers in crafting logos that are both functional and stylish. Learn how to streamline details and reorganize key elements for maximum impact without sacrificing brand identity. Perfect for graphic designers and branding professionals, this resource will elevate your logo design skills and keep you ahead in the competitive marketplace. Order now and take advantage of our combined shipping options! As an NZ-owned business based in Auckland, we ensure your product is in stock locally, eliminating unexpected import charges and customs duties. Get your copy today and step into the future of logo design!

CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Bind: hardback
Author: Wang Shaoqiang Publisher: Promo Press
Publication Date: 03-09-2018

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today’s media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.