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Description
Setting the AgendaExplore the profound influence of media on public perception with 'Setting the Agenda,' a pivotal textbook that dives into agenda setting theory. This third edition, enriched by experts Maxwell McCombs and Sebastin Valenzuela, meticulously analyzes how news media shapes public discourse around critical issues, making it essential for students in media, communications, and political studies. With 248 pages of in depth content, this book offers insights
Explore the profound influence of media on public perception with 'Setting the Agenda,' a pivotal textbook that dives into agenda-setting theory. This third edition, enriched by experts Maxwell McCombs and Sebastián Valenzuela, meticulously analyzes how news media shapes public discourse around critical issues, making it essential for students in media, communications, and political studies. With 248 pages of in-depth content, this book offers insights into the sources of media agendas, their psychological impacts, and the resulting behaviors and attitudes within society. Discover updated discussions on network agenda setting and a comprehensive exploration of social media's evolving role in public affairs, providing a modern lens on agenda-setting dynamics. A foreword by the founding theorists of agenda-setting, Donald L. Shaw and David H. Weaver, enhances the academic rigor of this edition, making it a must-read for scholars and practitioners alike. Dive deep into the mechanics behind news media's power and understand how it drives public attention and action across various platforms. Whether you're engaging with communications theory or delving into the practical implications of media influence, 'Setting the Agenda' is your key to navigating these complexities. *Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.*Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781509535804
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 248
Description:
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and actionSetting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic.
In this timely third edition, Maxwell McCombs “ a pioneer of agenda-setting research “ and Sebastián Valenzuela “ a senior scholar of agenda setting in Latin America “ have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory.
This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.
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4.1 ★★★★★
Based on 12 reviews
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Product Reviews
★★★★★ 5
ESSENTIAL and Good for More Than Just Presentations
Format: Kindle
This is the second time I purchased this book. I had an older edition and decided to purchase the update. I'm glad I did, as this expands and improves upon the first edition.
The book is absolutely essential for anyone putting together a presentation. Not only does it provide sound theories behind persuasion and storytelling, it makes the process dead-simple with an easy-to-follow template. And this template works for more than just presentations. The structure works for pretty much any content you're creating whether that's a presentation or a blog post or a video. Can't recommend this highly enough.
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Reviewed in the United States on December 30, 2021
★★★★★ 3
Follow the template
Format: Paperback
Not much different from the 2005 ed, which was good
Version 4, it is practically verbatim. The only major change I can see is the Story Template changed all of the terminology and dropped Act III all together leaving it pretty much up to the reader to figure out how to close the presentation.
I prefer the V.1 template over this one.
Slicker paper and color photos, and the story boarding is more developed.
Following the template is key to pulling the presentation off.
A good portion of the book is still geared toward a Corporate audience with the assumption that the reader is an upper-level manager with a team of employees to do your work for you.
Know what you are getting into. The creation of an effective 15 minute presentation can take hours for a solopreneur. I use the 45 minute format to create 15/20 minute training videos.
I will recommend this book to anyone who creates and delivers PPT presentations, can focus and stick to the plan.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 11, 2018
★★★★★ 5
Practical guide to building a good presentation
Format: Kindle
I liked the walking through the process of preparing a presentation. Easy to read, easy to follow...
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Reviewed in the United States on September 11, 2018
★★★★★ 5
Better PowerPoints
Format: Kindle
It will change the way you think about making presentations.
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Reviewed in the United States on August 25, 2019
★★★★★ 5
Great book
Format: Paperback
Great book. Very helpful and practical.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 24, 2020
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