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Description
Building Distinctive Brand AssetsBuilding Distinctive Brand Assets is an essential guide for brand managers and entrepreneurs looking to enhance their brand strategies. This comprehensive resource offers long term strategies for developing and safeguarding your brand's unique identity. With a focus on creating distinctive brand assets, this book equips you with the tools necessary to future proof your brand. Whether you're a seasoned marketer or just starting your branding journey,
Building Distinctive Brand Assets is an essential guide for brand managers and entrepreneurs looking to enhance their brand strategies. This comprehensive resource offers long-term strategies for developing and safeguarding your brand's unique identity. With a focus on creating distinctive brand assets, this book equips you with the tools necessary to future-proof your brand. Whether you're a seasoned marketer or just starting your branding journey, you'll discover invaluable insights on successful branding tactics.Learn how to build effective brand recognition and loyalty by applying evidence-based methodologies rooted in the latest brand research. The book explores different types of distinctive assets and provides actionable steps to implement effective branding strategies.
You'll also unravel common branding myths that can hinder decision-making and hinder progress. Building Distinctive Brand Assets not only enhances your understanding of brand identity but empowers you to make informed choices that will drive brand success in a competitive marketplace.
Don't miss this opportunity to elevate your branding approach. Achieve lasting brand growth with proven methods to create and protect your brand's unique assets. Perfect for anyone who wants to get better at branding, this book is a must-have for your strategic library.
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As it's shipped from our Auckland warehouse, there are no unexpected import charges, customs duties, or taxes.
Condition: BRAND NEW
ISBN: 9780190311506
Year: 2018
Publisher: Oxford University Press ANZ
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.
Condition: BRAND NEW
ISBN: 9780190311506
Year: 2018
Publisher: Oxford University Press ANZ
Description:
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You’ll learn which strategies and actions work, as well as which ones don’t, to help you take advantage of opportunities and avoid minefields.KEY FEATURESProvides in-depth strategic framework and tactical structure to build and manage a brand's identity.Details new research into several of the most popular types of assets to help in asset selection and execution.Explores the major myths that lead to poor decision-making.
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4.2 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 5
They work!
Color: Fuzzy Blue, Size: Regular
The ZenToes Moisturizing Fuzzy Sleep Socks have been a wonderful addition to my nightly self-care routine. Infused with Vitamin E, olive oil, and jojoba seed oil, these socks are designed to soften and hydrate dry, cracked heels, offering both comfort and skincare benefits. The regular size in blue fits perfectly and adds a soothing touch to my bedtime.
One of the features I appreciate most is the intense moisturization these socks provide. The infusion of Vitamin E, olive oil, and jojoba seed oil delivers deep hydration to my feet, effectively softening and healing dry, cracked heels. After just a few nights of wearing these socks, I noticed a significant improvement in the texture and smoothness of my skin. My feet feel much softer and more comfortable, which is a relief after long days on my feet.
The fuzzy, cozy design of the socks is another standout feature. They are incredibly soft and comfortable, providing a warm and snug fit that’s perfect for sleep. The plush material feels luxurious against the skin, making it a pleasure to wear them overnight. This added comfort enhances the overall experience, making it easier to stick to a nightly moisturizing routine.
The design is practical and thoughtful. The socks fit snugly without being too tight, ensuring they stay in place throughout the night. The regular size is perfect for my feet, and they accommodate a range of foot sizes comfortably. The blue color adds a touch of style and fun, making the socks both functional and visually appealing.
The socks are easy to care for, which is a significant advantage. They can be hand-washed or machine-washed on a gentle cycle, and they retain their softness and moisturizing properties even after multiple washes. This durability ensures that the socks continue to provide effective hydration and comfort over time, making them a worthwhile investment for foot care.
The moisturizing effect lasts long after I take the socks off in the morning. My feet remain hydrated and smooth throughout the day, reducing the need for additional foot creams or lotions. This lasting effect is a testament to the quality and effectiveness of the ingredients used in the socks.
Overall, the ZenToes Moisturizing Fuzzy Sleep Socks have exceeded my expectations. Their combination of deep moisturization, cozy design, practical fit, and easy care makes them an essential addition to any skincare routine. The socks have significantly improved the condition of my feet, providing effective relief for dry, cracked heels and ensuring lasting softness and hydration. I highly recommend these moisturizing socks to anyone looking for a comfortable and effective solution for foot care. They have become an indispensable part of my nightly routine, ensuring that I wake up with softer, healthier feet every day.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 29, 2024
★★★★★ 3
THESE THINGS SHED BAD!!!!!!!!!
Color: Pink Strawberries, Size: Regular
These things shed like you wouldn't believe. They're all over my furniture, my floor, my clothes. I'm finding little pink pieces of sock fluff everywhere and it's annoying. I don't think they did that until after I washed them. So if they don't shed on you right away, just wait, it'll most definitely happen. I returned because I won't where them again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 19, 2026
★★★★★ 5
Keeping the crusty heels at bay!
Color: Cotton Gray, Size: Regular
I deal with chronic dry heels that crack if left unmanaged. I bought these in hopes that when I do soak and scrub my heels that I can keep the cracking at bay. These have been a godsend. I wear them every night and my heels are nice and soft. I plan on purchasing more.
A couple of things I have noticed, if I wear these during the day, the bottom of my feet do seem to sweat and there is some slipping. I have only washed these are directed (hand washing) and you will want to after a couple washes because it could give a sweaty feet smell. Overall, I highly recommend.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 21, 2026
★★★★★ 5
Moisturized heels out of the box
Color: Fuzzy Lilac Purple, Size: Regular
Work without adding anything to your feet, but there are extra nice if you wanted to add a moisturizer to you heel and not get it all over your socks. Worth the money!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 17, 2026
★★★★★ 5
Transformative for Dry, Cracked Heels!
Color: Original Grey
I recently purchased Dr. Frederick's Original Moisturizing Heel Socks, and they have truly transformed the condition of my feet! I can’t recommend them highly enough.
Effective Moisturization: These socks are infused with moisturizing agents that work wonders. After just a few uses, I noticed a significant reduction in dryness and cracking on my heels. My feet feel softer and smoother, and I love that I can wake up to beautifully moisturized skin.
Comfortable Fit: The socks are incredibly comfortable to wear, with a snug yet gentle fit. I appreciate that they don’t feel restrictive, allowing me to walk around my home while wearing them without any discomfort. They are also lightweight, making them easy to slip on before bed.
User-Friendly: They are super easy to use—just wear them overnight, and let the socks do their magic. I love the simplicity of incorporating them into my nighttime routine.
Durable Quality: The quality of the socks is impressive. They wash well and have maintained their shape and effectiveness after multiple uses. I feel confident that they will last a long time.
Final Thoughts: If you're struggling with dry, cracked heels, I highly recommend Dr. Frederick's Original Moisturizing Heel Socks. They are a fantastic investment in foot care and have made a noticeable difference in the health of my skin. These socks have become a must-have in my self-care routine!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 4, 2024
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