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Description
Strategic DesignCondition: BRAND NEW ISBN: 9789063694456 Year: 2016 Publisher: BIS Publishing Pages: 228 Description: Giulia Calabretta (Author) DR. GIULIA CALABRETTA is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master s Degree in Management and Marketing from Bocconi University (Italy). She also holds a PhD in Management Science from ESADE Business School
Condition: BRAND NEWISBN: 9789063694456
Year: 2016
Publisher: BIS Publishing
Pages: 228
Description:
Giulia Calabretta (Author)
DR. GIULIA CALABRETTA is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master s Degree in Management and Marketing from Bocconi University (Italy). She also holds a PhD in Management Science from ESADE Business School (Spain), and a Post Doc from BI Norwegian School of Management (Norway). Giulia believes that using design and design practices is the best way for companies to become more innovative in nature and structure, and will prepare them to embrace the behavioural, technological and cultural revolutions of the future. Her current research focus is on understanding how design practices and capabilities can be eff ectively and permanently integrated into a company s innovation strategy and processes. Additionally, she is interested in what makes a great Chief Design Officer, and why each company (and institution) should have one. Her research has been published in such journals as Organization Studies, Journal of Product Innovation Management, Journal of Business Ethics, Journal of Service Theory and Practice, Journal of Service Management.
Gerda Gemser (Author)
Prof. Gerda Gemser is Full Professor of Business and Design at RMIT University of Technology and Design, Melbourne, Australia. She is one of the distinguished full professors appointed by RMIT University to stimulate design research. Gerda earned her PhD degree at the Rotterdam School of Management (The Netherlands). She has conducted different studies on the effects of design on company performance (
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4.5 ★★★★★
Based on 14 reviews
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Product Reviews
★★★★★ 5
Obsessed!
Format: Kindle
This. Was. Everything. I absolutely loved this book and couldn't put it down! excellent writing, plot, and characters! Can't wait for more from this pen name!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 22, 2025
★★★★★ 5
New pen name....
Format: Kindle
Same awesome storytelling! Loved the was Mercedes learned to trust her guys and build her HEA. I can't wait for the next book.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 16, 2025
★★★★★ 1
FMC PMO
Format: Kindle
I just felt like two things
1. The character development wasn’t there the character consistency wasn’t there, especially with the FMC.
2. The FMC would literally make the guys feel bad and keep bringing up that they don’t want her there, but then her whole thing has been. I don’t wanna be here so either you wanna be there or not but if you give off vibes that you don’t wanna be there people are not gonna want you there.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 30, 2025
★★★★★ 5
So good!
Format: Kindle
The regret they had was so well written and not having the FMC give in so quickly was a good change from most of these type of books.
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Reviewed in the United States on March 10, 2026
★★★★★ 4
Hardcore bullying and mistreatment to HEA
Format: Kindle
First off the men do not know she is their scent match. This does not excuse the way the treated her. These men bought her in hopes of using and unregistered Omega to get info on the Omega they might as kids.
Every single one of these characters has been abused growing up. The men think she is just some spoiled princess and their way to find someone they have been searching for. What they don't expect is to slowly find themselves drawn to her more and more but not understanding why.
These men starting acting weird and possessive but never suspected why. Once they discover the truth they have to work really hard to make it up to her. Especially after she put them in contact with the Omega they had been looking for then she ran.
I definitely felt for these men as their story was revealed. I definitely wanted to hold them and promise they were safe now.
That little surprise at the end I definitely didn't expect but it was fantastic.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 8, 2025
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