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Description
Strategic Communication eBookCondition: BRAND NEW ISBN: 9780190303778 Year: 2016 Publisher: Oxford University Press ANZ Description: Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long term
Condition: BRAND NEWISBN: 9780190303778
Year: 2016
Publisher: Oxford University Press ANZ
Description:
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning. Key featuresChapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategyCases throughout help readers apply theory to real-life situationsIn Theory panels highlight key theories and demonstrate important links between theory and practice
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★★★★★ 5
Here’s that ball we need!
Color: Colorful, Size: Medium, Color: Colorful, Size: Medium
Our Blue Heeler loves this ball, the tabs are easy for her to grab and entertain herself. Great toy
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Reviewed in the United States on April 4, 2026
★★★★★ 5
Durable ball for aggressive chewers
Color: Colorful, Size: Medium
Excellent, sturdy ball that can both chased and shaken.
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Reviewed in the United States on May 31, 2026
★★★★★ 3
Comes with pump
Color: Colorful, Size: Large
My dogs enjoyed it but it’s not large dog proof. I have a husky and German Shepard…..the ball lasted a day before it was torn up. But this would be perfect for smaller or medium sized dogs.
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Reviewed in the United States on March 27, 2026
★★★★★ 5
Great toy
Color: Colorful, Size: Medium
Best toy ever for my Aussie!
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Reviewed in the United States on May 31, 2026
★★★★★ 5
Great, durable toy
Color: Blue-Red, Size: Extra Large Size 5 (9")
I’ve had this toy for a while now and my dog absolutely loves it. I frequently bring it to the dog park with us and it’s also loved by other dogs. The ball is pretty durable. My dog is not a big chewer but other dogs that play and chew on it haven’t been able to pierce it yet. The handles are sturdy and also still intact. Overall a little pricey but in my opinion worth it.
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Reviewed in the United States on April 30, 2026
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