Selling the Truth: A 'Semoir' with Insights for Life & Business

Selling the Truth: A 'Semoir' with Insights for Life & BusinessIt's time to embrace truth as our ally, as our weapon of choice in the game of life, business, and brand building. In his book, "Selling the Truth: A 'Semoir' with Insights for Life & Business," branding expert, comedian, and copywriter Hersh Rephun brings together two fundamental concepts selling and being truthful in the process exploring each in depth, with an acknowledgement of our imperfections. As Rephun explains, truth isn't just something we

It's time to embrace truth as our ally, as our weapon of choice in the game of life, business, and brand-building. In his book, "Selling the Truth: A 'Semoir' with Insights for Life & Business," branding expert, comedian, and copywriter Hersh Rephun brings together two fundamental concepts-selling and being truthful in the process-exploring each in depth, with an acknowledgement of our imperfections. As Rephun explains, truth isn't just something we tell; it's what we believe. He combines life lessons, business anecdotes (and some from his tenure as a standup comedian), and post-pandemic self-discovery to deliver a new paradigm for what he calls "selling the truth." In the process, Rephun introduces a new genre of business book: the semoir (or "semi-memoir"). He's not sharing his life story per se, but rather drawing on experiences or impressions that have provided him with insight into helping others properly present their brand voice, whether that voice is about their own personal image, a product, service, solution, or idea. One way or another, it all circles back to what is often ignored when pursuing success: reality.

ABOUT THE AUTHOR:

Known as "The MESSAGE Therapist™," Hersh Rephun is a speaker, author, and consultant who specializes in crafting incomparable personal brands for innovators, disrupters, and thought leaders. He's worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar nominees. Hersh spent a decade as a standup comedian, appearing at The Comedy Store, The Improvisation, Ice House, Comedy Cellar, and The Comic Strip, and playing gigs across the country. He hosts the popular Truth Tastes Funny and YES, BRAND podcasts. Hersh operates on one simple principle: sell the truth with humor and humanity. Hersh is a married father of five and follows the sun.

REVIEWS:

“This book is a GEM! The many facets of the 'Nine Knowings' are priceless. Rephun covers points in life that need to be shared; whether you are looking to improve yourself personally or in business, you will find invaluable precious nuggets throughout this read. Selling the Truth is bejeweled with just that - truth with a lowercase ‘t’ and truth with an uppercase ‘T.’ Rephun shows us that living in that T(t)ruth is the most freeing and natural way to run your life or business and will produce clarity for you on every level. This book is a treasure trove to be stored in your heart.”
– Sandy Ciaramitaro
Educator/Author, “The Good Eggs” series

“After reading ‘Selling the Truth’ by Hersh Rephun, I am having a hard think about it. I meditated on my childhood when I had high standards of knowing the right answers and reporting just the facts; reflected on all my deliberate little white lies concocted to ‘save’ people from emotional upheavals; and examined the stories I made up that have morphed into 'truths’, because I told them so often with intensity and conviction. Nonetheless, they were stories. Dig into this manuscript and be prepared to journey down the rabbit hole where truth awaits you. As Socrates cautioned, ‘To know thyself is the beginning of true wisdom,’ and Shakespeare said, ‘To thine own self be true.”
– Nancy Zare, PhD.
The Sales Whisperer

“I always seem to receive what I need at the moment and Hersh’s book, Selling the Truth, did just that in a huge way. I thought to myself so many times, ‘He must be reading my mind.’ What spoke to me LOUD and CLEAR were two sentences, ‘It was time to change my mindset, from one of wanting and waiting, to welcoming and winning.’ Also, ‘I’d prefer turn-by-turn instructions to a road map,’ i.e., ‘Just tell me what to do to get there.’ Thank you Hersh for being your genuine self and encouraging me to affect change in my life, therefore the world at large.”
– Helena Luciani Basso
Founder, “The More You’re Looking For”

“Hersh's blend of humor and deep insights into authenticity make ‘Selling the Truth’ both engaging and thought-provoking. He ties personal stories into business lessons, giving the content a relatable, human touch.”
– Keith Di Fiore, PMP
Growth, Strategy & Transformational Change