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Description
The Dark CloudCondition: BRAND NEW ISBN: 9781922585523 Format: Trade paperback (UK) Year: 2023 Publisher: Scribe Publications Description: A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. A simple 'like' sent from our smartphones mobilises what will soon constitute the largest infrastructure built by man. This small notification, crossing the
Condition: BRAND NEWISBN: 9781922585523
Format: Trade paperback (UK)
Year: 2023
Publisher: Scribe Publications
Description:
A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment.
A simple 'like' sent from our smartphones mobilises what will soon constitute the largest infrastructure built by man. This small notification, crossing the seven operating layers of the Internet, travels around the world, using submarine cables, telephone antennas, and data centres, going as far as the Arctic Circle.
It turns out that the 'dematerialised' digital world, essential for communicating, working, and consuming, is much more tangible than we would like to believe. Today, it absorbs 10 per cent of the world's electricity and represents nearly 4 per cent of the planet's carbon dioxide emissions. We are struggling to understand these impacts, as they are obscured to us in the mirage of 'the cloud'.
Some telling numbers-
- If digital technology were a country, it would be the third-highest consumer of electricity behind China and the United States.
- An email with a large attachment consumes as much energy as a lightbulb left on for one hour.
- Every year, streaming technology generates as much greenhouse gas as Spain - close to 1 per cent of global emissions.
- One Google search uses as much electricity as a lightbulb left on for up to two minutes.
- All of humanity produces five exabytes of data per day, equivalent to what we consumed from the very beginnings of the internet to 2003 - an amount that would fill 10 million Blu-ray discs which, piled up, would be a
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4.3 ★★★★★
Based on 29 reviews
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Product Reviews
★★★★★ 3
Looks good so far, will update once installed
Have not installed this yet, so this is only a first impression review. I bought it to use in the wheel well area on my truck, so I’ll update later once I actually get it on and see if it makes a real difference. So far it looks good out of the box and seems straightforward enough. One thing I’d recommend is making sure you have a sound deadening roller for install, because I would not try putting this on without one. Too early for me to say how well it works for road noise since it is not installed yet, but I wanted to post my initial thoughts for now and will update later.
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Great product, very impressed
Looks good, adhesive grabs well, forms well to floor pans. Price is great will be ordering more again. It definitely deadened the tin can sound you can get.
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Reviewed in the United States on March 29, 2026
★★★★★ 5
Solid Product, lots of it too
Ive had the insane rattling from my subwoofer and the highway drone from my aftermarket exhaust, and this 80mil sound deadening mat was the exact fix I needed. The 36 sqft kit (which comes as 33 pieces) was plenty to fully cover my trunk, rear deck, and floorboards. Since it's a butyl-based material, there’s no awful asphalt smell, and it adhered incredibly well with just a simple roller.
The difference is honestly night and day. My bass hits so much tighter and cleaner now without the whole back end vibrating like a tin can. Even better, the cabin is significantly quieter at high speeds; that aggressive exhaust drone is finally muffled to a deep, tolerable purr. If you want an affordable way to upgrade your audio quality and actually hear your music on long drives, I highly recommend this! It took some weekend elbow grease, but the payoff is incredible.
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Reviewed in the United States on March 24, 2026
★★★★★ 5
Would recommend
Size: 10 sqft
I used this sound deadening material in my car during an audio and interior upgrade, and the difference was noticeable immediately. Road noise, vibrations, and rattling were reduced a lot, especially on the doors and floor panels. The car feels much quieter and more solid while driving now.
The material was easy to cut and apply, and the adhesive stuck very well without peeling up. It has a quality feel to it and conforms nicely around curves and tight areas. I also noticed my speakers sound cleaner and have better bass response after installing it.
For the price, this sound deadening material is a great value and definitely worth it if you want a quieter ride and better overall sound quality in your vehicle.
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Reviewed in the United States on June 6, 2026
★★★★★ 5
Worth it!
Size: 50 sqft
I was worried it wouldn't work as well since it's 50 mil and I thought I got the wrong thing. Nope! Works great. Did all four doors on my 93 civic and I have enough for the floor I think. Solid price. Noise reduced by about 5 decibels hive difference. Very sticky and easy to apply I'm so happy I was able to cover most all of my car. If I need more, definitely buying this since I got so much extra and I thought I would.
PS: that five decibel thing is only with the four doors. My firewall is next and then my floor, but it's such a huge difference
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Reviewed in the United States on April 2, 2026