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Description
Strategic Brand ManagementCondition: BRAND NEW ISBN: 9780198797807 Year: 2018 Publisher: Oxford University Press UK Description: A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's
Condition: BRAND NEWISBN: 9780198797807
Year: 2018
Publisher: Oxford University Press UK
Description:
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is a
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★★★★★ 5
Non-greasy
Size: 4.2 Fl Oz (Pack of 1)
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Sweet, Clean Product! Perfect Under Makeup
Size: 4.2 Fl Oz (Pack of 1)
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Reviewed in the United States on May 23, 2026
★★★★★ 3
Lovely product, low ROI
Size: 4.2 Fl Oz (Pack of 1)
The cream is lovely, not greasy, low odor, and beautifully hydrating. However, being quite the frugal customer, I cannot, in good conscientious, pay the cost per ounce.
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Reviewed in the United States on March 31, 2026
★★★★★ 5
Whipped Tallow smooth and creamy
Size: 4.2 Fl Oz (Pack of 2)
Love it!!!
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Reviewed in the United States on May 8, 2026
★★★★★ 5
Quality tallow in a giant container for an amazing price that doesn't bother my severe allergies!
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I have been using this product for 3 months and I love it! It is a thick consistency, like you would expect good quality tallow. It feels great on your skin and absorbs fairly quickly. It is a large size jar for the price, I still have over half left and I have used it on my neck and hands as well... sometimes on my legs. I am allergic to artificial fragrance, and this tallow does not bother me. The scent is pleasant, with a slight after-smell of tallow, but it is not unappealing. It is very moisturizing for many parts of the body, but I especially like it for my face and neck. My skin truly has a better glow and tone after using the product for a few months. I can't wait to see how great it will feel at the end of the jar!
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Reviewed in the United States on March 30, 2026