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Description
Landing Page OptimizationDiscover the ultimate resource for maximizing your online success with 'Landing Page Optimization, Second Edition.' This comprehensive guide is your go to reference for enhancing your digital marketing strategy through effective landing page design. Whether you're a seasoned marketer or just starting, this book provides fully updated insights into optimizing your landing pages to drive higher conversions and profitability. With detailed case studies
Discover the ultimate resource for maximizing your online success with 'Landing Page Optimization, Second Edition.' This comprehensive guide is your go-to reference for enhancing your digital marketing strategy through effective landing page design. Whether you're a seasoned marketer or just starting, this book provides fully updated insights into optimizing your landing pages to drive higher conversions and profitability.With detailed case studies showcasing before-and-after results, you will learn essential techniques on how to leverage Google's Website Optimizer tool. Dive into best practices for testing content types, interpreting results accurately, and identifying common landing page design mistakes that can hinder your performance. This second edition incorporates the latest findings in web usability, ensuring that you have the most relevant information at your fingertips.
In addition, the book includes a step-by-step implementation plan that guides you through the process of optimizing your landing pages for peak performance. Gain valuable tips on acquiring support and resources, making this a must-read for anyone serious about improving their online presence.
*Condition:* BRAND NEW
*ISBN:* 9780470610121
*Year:* 2012
*Publisher:* John Wiley & Sons Inc (US)
*Pages:* 480
*Shipping Information:* Free shipping on this item. Delivery may take up to 6 weeks. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470610121
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 480
Description:
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
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4.7 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 5
Like chocolate truffles
Format: Paperback
First off, this is a review of volume 1.
I got several Batman graphic novels recently and get one out when I have a block of uninterrupted time for it. I thought that given the short-story format, that I'd leave this in the car and read one or two stories when I had a few minutes to kill. Sure - that's what I say when I get a box of candy too - just one or two at a time - make the box last for a month. LOL - I got going and finished the whole book in one sitting. The short stories are not all great, but even the weakest is worth at least three stars. Some of the others are wonderful. The most unexpected were the best: "A Black and White World" a Neil Gaiman story which features Batman and Joker in a way you've never seen them before, and "A Slaying Song Tonight" a Batman Christmas story.... who'd ever think of that?
The art is varied - which is the point isn't it. Some I liked a great deal and others didn't move me, but each reader will have different tastes. I learned about some artists with which I wasn't familiar. I'm new to comics and graphic novels, so this was a great way to gain some exposure to some legends.
A previous reviewer seemed to feel the black and white art limited the artists. I thought the short story format and the black and white art boiled the work down to it's most powerful essence. The stories didn't waste a word. The art didn't hide behind color. It was like each story was stripped down to the bare essentials.
And no comic character is more natural for a black and white treatment than the Bat. It was like a film noir movie marathon!
Volume One at the very least is a must-own part of any Batman collection. Highest recommendation!
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Reviewed in the United States on January 20, 2009
★★★★★ 5
Perfection From Start to Finish
Format: Paperback
Where do I start? Whats not to love about some the of the best writers and artists coming together in one book full of short Batman stories done in black and white? The story telling is unbelievable and the illustrations are so good you barely notice they aren't in color. This should be in every Batman fan's collection :)
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Reviewed in the United States on September 6, 2012
★★★★★ 3
cool idea.......
Format: Paperback
but all this black and white can be dulling on your eyes, worth reading once dont know much after that, some cool stories that you wish could be the full comic, in fact it almost a tease
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Reviewed in the United States on November 28, 2011
★★★★★ 5
a great series of comics
Format: Kindle
This is the first in a great series of short stories by different authors and artists. The quality ranges but it's nice to have the variety. It makes for a well rounded Batman book.
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Reviewed in the United States on October 26, 2018
★★★★★ 5
this is a totally recommended read. Very unique collection of stories by many ...
Format: Hardcover
This book is one of the must-haves collections for Batman. this is a totally recommended read. Very unique collection of stories by many of the top writer in the comic book industry.
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Reviewed in the United States on June 3, 2015