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Description
THE CONTENT PUZZLECondition: BRAND NEW ISBN: 9798986374802 Format: Trade paperback (US) Year: 2022 Publisher: Bookbaby Description: If you Google "content marketing," you will get thousands of results. But not each of these results will be related to true content marketing. Because this area of practice has exploded in recent years, there are many people and organizations who are looking to profit from sharing information about content marketing. I encourage you to do
Condition: BRAND NEWISBN: 9798986374802
Format: Trade paperback (US)
Year: 2022
Publisher: Bookbaby
Description:
If you Google "content marketing," you will get thousands of results. But not each of these results will be related to true content marketing. Because this area of practice has exploded in recent years, there are many people and organizations who are looking to profit from sharing information about content marketing. I encourage you to do your own research (like reading this book!) and make the right decisions for your situation. There is no silver bullet in content marketing, only guidelines to consider and apply to your own work.
You likely see examples of content marketing every day and don't realize it. It is standard practice in industries from packaged foods to beauty products to the travel industry. Consumers are becoming savvier about companies' advertising techniques and expect more from brands. Perhaps you have seen REI's Miranda in the Wild YouTube series, where one of their employees discusses how to find the right camping gear for the right situation. Or Dove's Real Beauty campaign. Or any of the multiple blogs and recipe sites by food companies such as Pillsbury, Kellogg's, and Kraft. These are all examples of content marketing.
The content itself is one part of content marketing, but in many respects, it is not the most important. Before you start thinking about what types of content you need to create, you need to lay the groundwork. Think of this as the edge of the puzzle that holds the whole picture together. As you will learn, there are a lot of steps that you need to take into consideration before you get to the actual creation of content. Content planning doesn't come until you establish your objec
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4.3 ★★★★★
Based on 19 reviews
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Product Reviews
★★★★★ 5
I have a toy dog and she really loves this
Size: Small
however her mouth is very small and she had a difficult time gripping the ball.
so I took a pair of scissors and cut out a section to make a bigger hole for her to get her little mouth through and now she has a lot of fun picking it up and playing with it.
The ball is well-made and is one of her favorite toys. if I tell her to go get her ball she will even go under the bed and is able to grab it and carry it up the stairs to the bed for playtime.
It also makes it easy when we are in the yard when I throw it.
It is light enough for her to carry and bring back to me. But, as I said , I did have to adapt it so she could get a grip.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 8, 2025
★★★★★ 5
Holds up great!
Size: Small
Nice ball for puppies!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 16, 2026
★★★★★ 4
Easy to grab and throw!
Size: Medium
Our puppy loves this ball, although it gets stuck on her teeth sometimes, but she gets it off just fine! Easy to play and throw. She has a blast catching it, too!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 20, 2024
★★★★★ 5
Keeps my dog happy
Size: Medium
This is a fun toy for our cavalier. It's pretty versatile in how you can use it, which I like because it allows me to change things up to keep my dog engaged. He's also an aggressive chewer and he hasn't destroyed it.
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Reviewed in the United States on May 7, 2026
★★★★★ 5
Good size and great bounce!
Size: Small
My 1 1/2 year old Cavapoo loves this toy. Very light weight ball that bounces off her paws when she reaches for it and then having to chase it further. Then she charges back with it for another chase when I throw it again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 15, 2026
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