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Description
Customer Data PlatformsUnlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in todays digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their
Unlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in today’s digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their audience.Customer Data Platforms offer a robust solution to the problems of managing fragmented customer information by providing a unified source of truth. This book dives into the principles of CDPs, detailing how to capture, unify, activate, and analyze customer data effectively. Learn how to simplify your marketing technology stack, eliminate silos, and create a cohesive customer journey that drives engagement and loyalty.
In this essential guide, you'll discover how to:
- Understand the challenges and nuances of customer data management
- Define what CDPs are and explore their full capabilities
- Organize and harmonize customer data for impactful marketing initiatives
- Build a compliant, safe, and valuable first-party data asset
- Cultivate a data-driven culture that prioritizes customer insights
- Leverage AI and machine learning to propel your personalization efforts into the future.
Whether you're a seasoned marketer or just entering the field, this book is your all-in-one resource to mastering Customer Data Platforms and establishing a data-driven marketing foundation.
Shipping Information: Free shipping on this item. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119790112, Year: 2020, Publisher: John Wiley & Sons Inc (US), Pages: 240.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119790112
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Master the hottest technology around to drive marketing successĂ‚Â
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization
Over the years, many of us have built byzantine Ĺ›stacksĹĄ of various marketing and advertising technology in an attempt to deliver the fabled Ĺ›right person, right message, right timeĹĄ experienceThis can lead to siloed systems, disconnected processes, and legacy technical debtCDPs offer a way to simplify the stack and deliver a balanced and engaging customer experienceCustomer Data Platforms breaks down the fundamentals, including how to:Ă‚Â
Understand the problems of managing customer data
Understand what CDPs are and what they do (and don't do)
Organize and harmonize customer data for use in marketing
Build a safe, compliant first-party data asset that your brand can use as fuel
Create a data-driven culture that puts customers at the center of everything you do
Understand how to use AI and machine learning to drive the future of personalization
Orchestrate modern custo
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★★★★★ 4
Nice, lightweight blanket for cool rooms. Probably a bit light for a COLD room.
Color: Dark Grey, Size: Queen
This is a nice soft lightweight blanket. The only problem I have is they don't come in a "standard" mattress size, so you order something that may (does in my case) touch the floor. I'd have said they drag the floor, but that only happens when you move the bed around the room with the blanket in place. An unhandy way to clean the floor, so I don't recommend it.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Incredible purchase
Color: White, Size: King
Beautiful and lightweight. Adds texture to any bedding. It is a warm ivory color.
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Summer perfect! Soft and light
Color: White, Size: Twin
I bought 3. As soon as I opened the bag there was an odor to them. They didn’t feel like made with natural products. I washed them & when they came out of the dryer they smelled good & are so soft. I will order other colors.
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Reviewed in the United States on April 8, 2026
★★★★★ 2
Impossible to keep clean
Color: White, Size: Queen, Color: White, Size: Queen
Great blanket. How TF are you supposed to keep it clean? They provide garment bag, but my zipper broke before I could even use it. I had one of these before and my ex lost the bag, so I had no idea it even came with one. These rip and get burned in the dryer. DON’T WASTE YOUR MONEY
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Reviewed in the United States on May 10, 2026
★★★★★ 5
Soft and perfect for warmer days
Color: White, Size: Queen, Color: White, Size: Queen
Soft and I love the waffle design just get it perfect for warmer days. It’s not too light therefore still gives some warmth.
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Reviewed in the United States on March 5, 2026