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Description
The PR MasterclassUnlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of
Unlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of expert advice, you'll learn the nuances of conveying your message effectively, maximizing media outreach, and elevating your brand’s presence in today's competitive landscape. Ideal for entrepreneurs seeking to enhance their marketing efforts, this masterclass underscores the importance of PR as a cost-effective marketing tool that delivers tangible results. In an evolving media environment, Singleton’s practical approach equips you with the skills needed to navigate the public relations world successfully. Prepare to transform your understanding of media relations and boost your promotional strategies with actionable insights from 'The PR Masterclass.' Whether new to PR or seeking to refine your skills, this book is your key to mastering the art of public relations.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118756232
Year: 2013
Publisher: John Wiley & Sons (UK)
Pages: 208
Description:
The PR Masterclass is written by former newspaper, magazine
and digital journalist Alex Singleton, who is now a prominent PR
trainer and consultant. It reveals the secrets of effective PR and
shows how to put in place a practical, reliable and successful
media strategy for your product, business or activity ? one
that delivers the greatest results. Through the book, you get to
discover how to develop and pitch effective newsworthy material,
regardless of your budget. The PR Masterclass is aimed at PR
professionals as well as small business owners and entrepreneurs
implementing a PR strategy.
"PR can do more for your money than any other marketing tool.
But very few people understand how to use it. Alex does because he
has been at the receiving end. So will you if you read this
remarkably practical book."
?Drayton Bird, author, Commonsense Direct and Digital
Marketing
"The lessons contained within The PR Masterclass should be
plastered over the walls of organisations seeking to utilise the
media effectively for their campaigns. This book is a must-have
reference point."
?Ryan Bourne, CityAM columnist and Head of Economic
Research, Centre for Policy Studies
"This is an important book about public relations and how the
media is changing. Singleton is a straight-talking
journalist-turned-practitioner who pulls no punches. He calls on
the industry to grow up and adopt the rigour of a professional
discipline. It's a call to action that I wholly heartedly support.
You should read The PR Masterclass if you're new to public
relations or work in the profession and want to continue doing
so
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★★★★★ 5
Sharp looking suit!!
Color: Beige, Size: 16
This suit was so sharp on my son! It was comfortable and just the look we wanted. Sizing was true to sizes and the color was just as pictured! Would definitely recommend!!!
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Reviewed in the United States on April 8, 2026
★★★★★ 2
Orange suit
Does not look like the pic. Color not the same
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Reviewed in the United States on April 19, 2026
★★★★★ 5
Great Quality.
Color: Beige, Size: 14, Color: Beige, Size: 14
Bought this for my son to attend a wedding on the beach. It looks very good, the color is beautiful and is true to size. He is 14 so I got size 14. He is 5’7” and weighs about 110 lbs. the pants length was perfect too. Just needs a little ironing.
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Reviewed in the United States on March 21, 2026
★★★★★ 5
Very handsome suit
Color: Beige, Size: 14
Good quality, fashionable and comfortable
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Reviewed in the United States on March 19, 2026
★★★★★ 5
Good comfort, quality and classy
Size: 8.5, Color: Black/Ivory
’ve been wearing Cole Haan dress sneakers for work and travel, and they strike a really good balance between professional and comfortable. The biggest advantage is how lightweight they feel compared to traditional dress shoes. Most styles have sneaker-like cushioning, so you can walk or stand all day without your feet getting destroyed.
The design is also versatile and look polished enough for business casual outfits but still casual enough to wear with jeans. They work especially well in office environments where a full formal shoe feels too stiff or outdated.
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Reviewed in the United States on May 10, 2026