SKU: 68165624153

The Advertising Effect eBook

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Description

The Advertising Effect eBookCondition: BRAND NEW ISBN: 9780195594140 Year: 2014 Publisher: Oxford University Press ANZ Description: This product is also available in paperback. This book will also be available on kindle from Amazon. Want to know how to influence other people? s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best known brands across the globe. These techniques are grounded in

Condition: BRAND NEW
ISBN: 9780195594140
Year: 2014
Publisher: Oxford University Press ANZ


Description:
This product is also available in paperback.This book will also be available on kindle from Amazon. Want to know how to influence other people?s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider?s guide, to the ultimate behaviour change industry ? advertising. Expose the techniques that advertisers use to get consumers to buy.  Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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SKU: 68165624153

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Mike
Lake Worth, US
★★★★★ 5
Good Fit Out of the Box
Size: 9, Color: Black
The shoes came with the correct size and is a good fit. They were originally pretty stiff, but are much better now after breaking them in. They look good. but as other's have said, they are made of synthetic leather and in my opinion have kind of a plastic look to them. The quality is good with ridged rubbber soles. I thought they were kind of expensive, but then again I haven't purchased these type of shoes in a while. A family member told me that if they were real leather, they would have been a lot more expensive. For what the shoes are I would recommend the purchase.
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Reviewed in the United States on February 11, 2025
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Mar Ronquillo
Battle Creek, US
★★★★★ 3
I wanted to love these
Size: 9, Color: Black Leather
These are very good looking in person, especially the buckles and the pop of red on black. Alas, I have another pair of Marc Joseph shoes to compare comfort and fit, and this pair simply hurts my feet.
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Wei
Los Angeles, US
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Fitness
Size: 9, Color: Black Leather
Comfortable
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racheli kuber
Phoenix, US
★★★★★ 1
very poor quality
Size: 14, Color: Black
they are a peice of garbage, within about a month since i started wearing them the outer material started pealing off within two months the upper separated from the soles so i had to go to a shoemaker to sew them back together, within some few months the insoles completely wore out rendering the shoes unwearable, now mind you that i do not abuse shoes but use them in a normal office oriented enviorment, i will for sure not be buying these shoes again
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Reviewed in the United States on May 25, 2026
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K 8bro
Belleville, US
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Fit over a rather large bunion!
Size: 13 Wide, Color: Mocha Grainy Leather
Very comfortable…didn’t pinch toe bed. Attractive!
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Reviewed in the United States on March 10, 2026

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