SKU: 69113106364

Iroiro Purple (20)

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Description

Iroiro Purple (20)Iroiro Purple (20) is a rich royal purple with cool blue violet undertones. This highly pigmented shade creates vibrant amethyst inspired colour on pre lightened hair and gradually fades to soft lavender tones. Popular for fantasy inspired hair colours. Users often compare the finished result to amethyst, violet gemstones, or classic "anime purple" shades. Iroiro Semi Permanent Hair Colour Express yourself without compromise with Iroiro's vibrant semi

Iroiro Purple (20) is a rich royal purple with cool blue violet undertones. This highly pigmented shade creates vibrant amethyst inspired colour on pre lightened hair and gradually fades to soft lavender tones.

Popular for fantasy inspired hair colours. Users often compare the finished result to amethyst, violet gemstones, or classic "anime purple" shades.

Iroiro Semi Permanent Hair Colour

Express yourself without compromise with Iroiro's vibrant semi-permanent hair colour range. Designed for bold colour lovers, Iroiro delivers rich, long lasting results while remaining 100% vegan and cruelty-free. Formulated with naturally derived ingredients and enriched with organic coconut oil, Iroiro helps keep hair feeling soft, hydrated, and nourished throughout the colouring process. Whether you're creating vivid statement shades, pastel dream colours, or maintaining your signature look, Iroiro combines intense colour payoff with a gentler approach to hair care.

WHY YOU’LL LOVE IROIRO

✔ 100% Vegan & Cruelty-Free
Made without animal derived ingredients and never tested on animals.

✔ Vibrant, Long-Lasting Colour
Highly pigmented formulas create bold results that fade beautifully over time.

✔ Enriched with Organic Coconut Oil
Helps moisturise and condition hair while colouring, making it ideal for dry or previously processed hair.

✔ Naturally Inspired Formula
Features organic coconut oil along with a natural yuzu cranberry fragrance and preservative system.

✔ Gentle on Hair
Free from many of the harsh ingredients commonly found in traditional hair colour products.

✔ Easy Application
The smooth cream based formula spreads easily through the hair, allowing for simple at home application.

Important Colouring Information

For Silver, Platinum, and Pastel shades, hair must be pre-lightened to Level 10+ blonde before application to achieve the intended colour result.

Colour With Confidence

Many hair colour products rely on aggressive ingredients that can leave hair feeling dry or damaged. Iroiro takes a different approach, focusing on vibrant colour performance while avoiding a range of unnecessary harsh additives.

FAQ & ADDITIONAL INFO

How long will my colour last?

As a semi-permanent hair colour, Iroiro typically lasts around 6–12 washes. However, colour longevity can vary depending on your hair type, chosen shade, haircare routine, and the products you use. Many customers report their colour staying vibrant for four to eight weeks, especially when washing with cool water and using sulfate free shampoo and conditioner.

Do I need to bleach my hair before using Iroiro?

The vibrancy of your final colour depends on both your starting hair colour and the shade you've chosen. Lighter hair will generally produce brighter, more vivid results, while darker hair may require pre-lightening to achieve the full intensity of the colour. If you're unsure how a shade will appear on your hair, we recommend performing a strand test before colouring your entire head.

Will the colour look exactly like the packaging?

No, not necessarily. The shade shown on the packaging is intended as a guide only and may vary from your actual result depending on your hair colour, condition, and previous colour history.

Should I do a patch test before colouring?

Yes. While Iroiro is formulated with naturally derived ingredients and is generally considered safe for use, we strongly recommend completing a patch test before application. Apply a small amount of colour to a clean area of skin, such as the inside of your elbow, and leave it for 24 hours. If any redness, itching, irritation, or discomfort occurs, do not use the product and seek medical advice if necessary. Your safety always comes first.

Free From

  • Petrol-based chemicals
  • PEGs
  • Parabens
  • Methylisothiazolinone (MI)
  • Methylchloroisothiazolinone (MCI)
  • Synthetic preservatives
  • Synthetic fragrances
  • Peroxide
  • Ammonia
  • PPD
  • Alcohol

Beautiful, expressive hair colour doesn't need harsh ingredients. Iroiro is proof that you can achieve bold, creative colour while choosing a formula that's vegan-friendly, cruelty-free, and made with hair loving ingredients.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 69113106364

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4.1 ★★★★★
Based on 13 reviews
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Product Reviews
J
Verified Purchase
Jennie Coulter
Lexington, US
★★★★★ 5
Give me a little bit’a that Nicolai Roman Attano ANY DAY. 🥵
⭐️ 5 🌶 3 🚂 Peaky Blinders Vibes 🚂 Enemies to Lovers 🚂 Sexy + Sassy Banter 🚂 Marriage for Business 🚂 Unique Magic System 🚂 Dual POV I absolutely LOVED this book. The mafia/peaky blinders vibes — the lil’ steam punk feel mixed with magic and mayhem… add in the witty banter from Milla and Nico? ALEXIS, YOU DONE JUST ROCKED MY WORLD, FRIEND. What I Enjoyed: Nicolai. Roman. Attano.: Literally. This is all I’ve got to say to you, just read the book. The Banter: When I tell you the banter between Milla and Nico is iconic — I mean it. Scroll down for some of my favorites, but my my my, my core was HEATING and I was wriggling in my seat on the airplane, my friends. OOOOOMPH. Steampunk/ Peaky Blinders Vibes: I read this whole book with a feeling of mist on the ground, the flickering street lights, sound of a train horn, flapping of coat tails, and smell of cigarillo smoke. It was dark, broody, beautiful, and chilling. Add in a little wetness from morning dew and the scene has been set. Plot Twists & Turns: The amount of times my eyes bugged out of my head with “OMG NO WAY”, “WHAAAT”, and “BOOIIIIIII–” should almost be illegal. I didn’t see the twist at the end coming, I loved it! Brilliant! I feel like House of Bane and Blood didn’t even allow me the opportunity to guess what would happen next, because I just had no idea where Alexis would take it. Attano Family: I’m a sucker for a big family with many cousins, personalities, and a spicy Nonna. Throw in a kitchen scene or two and you’ve got me hooked. I loved the dynamic between the Attano family and how fast they came to bat for Milla. I throughly enjoyed getting to know the people behind Nicolai, and how they all support him and each other. What I Didn’t Like: The Minimal Insight on the Marchese Family: We aren’t really given much insight into the Marchese Family and Milla’s brothers. I understand this gives an ominous feel to the brothers — but I really wish we could have explored Giles and Milla’s relationship just a little bit more. I wish I understood more about the Twins than what was given. Although, I do understand the distance and the coldness, I personally just wanted a little more. Over All Thoughts The way I straight flew through this book — UGH. Adding Nico to my list of book boyfriends, and Alexis to my list of instant buy Authors. The way House of Bane and Blood is written is beautiful, it does not feel immature or overwhelming, there’s enough to keep you riveted and more and more unfolds with every chapter. Milla and Nico are a force to be reckoned with separately, but together? Indestructible! I cannot WAIT to see what happens in City of Mirth and Malice.
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Reviewed in the United States on July 9, 2024
A
Verified Purchase
Anastasia Goygova
Belleville, US
★★★★★ 4
A Promising Start with a Complex Magic System
“House of Bane and Blood” delivers an engaging enemies-to-lovers romance wrapped in an arranged marriage trope, which was one of the strongest aspects of the book. The dynamic between Nico and Camilla was compelling, making their evolving relationship one of the highlights of the story. The plot itself was interesting and had a lot of potential. However, the complexity of the magic system was a drawback. The abundance of difficult names and terms made it challenging to fully grasp the world-building, leaving some aspects feeling more confusing than immersive. At times, it was hard to keep track of what was happening and who was who. Despite this, the book holds promise as the first installment of the series. With an intriguing setup and strong character chemistry, I’m excited to see where Book 2 takes the story. Hopefully, it will continue to build on its strengths while offering more clarity on its magical elements.
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Reviewed in the United States on March 17, 2025
J
Verified Purchase
Julia
New York, US
★★★★★ 5
Outstanding Indie Fantasy! You NEED to read this!
I have started and deleted my intro to my review multiple times at this point. My mind is sufficiently BLOWN. This book has landed itself into my top favorite romantasies right alongside ACOTAR and FBAA. ITS SO DANG GOOD. I literally woke up, popped it open on my kindle app (Thanks author and R&R Book Tours for the arc!) and got to reading and just didn’t stop. I couldn’t stop. From the first dang page, Menard dragged my butt in and tied me down. I. Was. HOOKED. Writing Style: I absolutely love the writer’s style! Told from mainly Milla’s POV, with the occasional glance into Nico’s POV when its important. Her world building is rich and immersive, sticking firmly into the steampunk/gas lamp fantasy atmosphere. Her magic system—while feeling familiar—still feels unique and blends beautifully with the world she’s created. Characters: I can’t begin to describe how much I love the characters Menard has created for this story. Milla is a firestorm. She’s passionate, fiesty, loyal, and self confident. She doesn’t back down, no matter the odds. For me, personally, she’s ranking right up there with Feyre (ACOTAR), Poppy (FBAA), and Sera (FBAA prequel) as one of my favorite female leads. Despite her fierceness, she’s not invincible and she’s still vulnerable—which unveils itself more as the story goes on. Nico, mmmmmmmm, Nico. He’s cocky, and strong. His heart is for his blood and family. There’s nothing he won’t do for those he cares for. He’s incredibly insightful which leads to a lot of me squeeing and highlighting his quotes. Pairing him up with Milla is a riot I will watch again and again. The side characters are all phenomenal, ranging wide in personalities and giving the world a richer vibrancy. They compliment both main characters, bringing out the best and worst in them, helping to bring secrets to light and keep the plot going. Not a single character felt out of place, or ever out of character. Relationship: Y’all know I love a good slow burn and this burns so good. The push and pull of their hate/love relationship is a thrill to witness. Watching them fall for each other is a joy and the spice (when we get there) is HAWT. Plot: This story had me hooked, and that’s largely in thanks to how well planned out the story’s plot is. Menard did an excellent job, masterfully balancing her foreshadowing and reveals. While I halfway guessed the big reveal, i definitely did not expect the big reveal. (Read the book, then you’ll understand lmao). The pacing is fantastic. Nothing about the story felt rushed, not the relationship, not the reveals, not the over arching plot line. Just absolutely phenomenal. Enjoyment: 100/10 will read again. I need a physical copy in my life. I HIGHLY recommend this book.
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Reviewed in the United States on October 28, 2023
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Verified Purchase
Darcie Reads A Lot
Port Orchard, US
★★★★★ 5
Unexpectedly emotional and packed with action!
Format: Kindle
Why do I suddenly want nothing more than a tiny wyvern to snuggle with?! It’s adorable and I absolutely love all of those moments! Wings of Stars was everything I’ve come expect from this powerful author duo. The fact that it’s written by two different people is completely transparent to the reader and they’ve brought us another world and characters that we’re all emotionally connected to and fully invested in! The injustice that we see from Alfemir in the many forms in which it comes is infuriating and makes me desperate for the conclusion of the story so they can all get what’s coming to them! I love all the guys right now, with one exception, and if you’re read it, you know exactly who I’m talking about. Bastian is hilarious - he was the comedic relief through an otherwise quite serious story. My heart bleeds for him and I can’t wait to see how he progresses through the series. Parts of Wings of Stars were unexpectedly emotional and of course I was left with my jaw on the floor at that cliffhanger! Next, please!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 18, 2025
J
Verified Purchase
josh portwood
Grantham, US
★★★★★ 5
Niz !!!
Format: Kindle
First, let me say that I love both of these authors. I have been hooked by both ever since I discovered their writings, and I follow their social media groups closely. This book did not disappoint. Sure, there are several questions that I have, a couple of times I went huh (which I won't get into because I do not want to offer any spoilers) and I hated the cliff hanger lol, but I cannot lie and say I didn't love the book, because I did. The twist on angels was new and fresh, even though that is part of my questions. The beginning and ending were the better parts, the middle was needed but sorta bogged a little. Kieran was confusing but relatable. Niz is BY FAR the best character of the book, love NIZ. For me, Bastian is a close second, always loved the crazy ones. The other men were good, but Steele gets on my nerves and as of right now, IMO, he doesn't belong, but we will see how that goes. I have lots of questions, but this was an excellent start to a new series and I cannot wait for the next book. Highly recommend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 21, 2024

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