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Description
The Advertising Concept BookCondition: BRAND NEW ISBN: 9780500518984 Year: 2016 Publisher: Thames and Hudson Ltd Description: In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative
Condition: BRAND NEWISBN: 9780500518984
Year: 2016
Publisher: Thames and Hudson Ltd
Description:
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.
Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.
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★★★★★ 5
Light and works with no eye stinging.
Scent: White Tea, Size: 1.7 Fl Oz (Pack of 1)
I love this sunscreen. I wear co tact’s and most sunscreen ends ups burning my eyes. This does not! It has a nice cucumber smell and it’s not sticky or heavy. By far the best face sunscreen that’s light, smells nice, doesn’t burn my eyes and works.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
My all time fave sunscreen!
Scent: Fragrance Free, Size: 1.7 Fl Oz (Pack of 1)
This is the best sunscreen! Does NOT burn my eyes like 95% of other sunscreens do. Does NOT break out my sensitive skin, or my sister who has the most sensitive skin ever! It goes on smoothly due to its nice texture, does NOT feel greasy. Wears great under foundation as well. Thank you Coola for such a great formula at an affordable price. I have turned so many 'sunscreen snobs' into fan favorites of this as well. If you haven't tried it, you should!
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Reviewed in the United States on February 8, 2026
★★★★★ 4
good for non-white skin
Scent: Fragrance Free, Size: 1.7 Fl Oz (Pack of 1)
Moisturizing, non-sticky, works for my sensitive skin. It's transparent and doesn't leave a white cast on my light brown skin. Smallish size is good for travel and purse. It's a little shiny; wish it came in matte.
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Reviewed in the United States on March 21, 2026
★★★★★ 5
Very effective
Scent: Fragrance Free, Size: 1.7 Fl Oz (Pack of 1)
I love this sunscreen for your face. It doesn’t feel oily. It doesn’t stay white on your skin. It absorbs and it really protects it nicely. I put it on every morning before I walk my dog in the sun and I’m out for normally at least an hour so it’s a really nice sunscreen and I would definitely give it a try.
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Reviewed in the United States on February 22, 2026
★★★★★ 5
Lightweight, clean, and effective — worth the repurchase
Scent: White Tea, Size: 1.7 Fl Oz (Pack of 1)
This is my go-to daily sunscreen. It’s lightweight, non-greasy, and absorbs quickly without leaving a white cast. I love that it’s made with clean ingredients and doesn’t irritate my sensitive skin. The white tea scent is subtle and fresh. I’ve repurchased this several times now — it’s one of the few sunscreens I actually enjoy using.
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Reviewed in the United States on June 25, 2025
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