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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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Not as expected. Disappointed.
Style: Original, Size: Standard/Queen
Foam price was very small. Mostly poly fill
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Reviewed in the United States on September 10, 2025
★★★★★ 5
One of my best pillows
Style: Original, Size: Standard/Queen
Soft and comfortable
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Reviewed in the United States on September 12, 2025
★★★★★ 5
Puffed out to be fluffiest pillows yet.
Style: Original, Size: Standard/Queen
When I received my two pillows I was concerned they wouldn't be as fluffy as advertised; they came rolled up and shoved in a small box. However, after some time sitting out they are even fluffier than imagined. Firmness is exactly what I wanted and even after my husband folds them, they bounce back to their previous shape.
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Reviewed in the United States on November 27, 2023
★★★★★ 4
They sleep okay.
Style: Original, Size: Standard/Queen
Wish pillows was more firm but they are okay. Just more firmer.
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Reviewed in the United States on August 10, 2025
★★★★★ 5
Definitely beats sleeping on the floor!
Color: Grey, Size: Twin
I was sleeping on the floor with my dog after she had emergency surgery and this helped me get through those tough couple of weeks. Comfortable and not too heavy. Comes with a bag to store it in and helps make it easier to move around.
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Reviewed in the United States on May 25, 2026
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