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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
very good
Format: Hardcover
very succint
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Reviewed in the United States on September 6, 2018
★★★★★ 4
Good product
Format: Hardcover
Used with extensive highlighting but good condition, and good price.
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Reviewed in the United States on August 18, 2019
★★★★★ 1
No casebook connect
Format: Hardcover, Format: Hardcover
I ordered a new print version of the textbook to specifically receive the casebook connect code. The book also came wrapped, but when I undid the wrapping and opened the textbook, there was no code. It looks like somebody peeled the code information away as the cover has some yellowing, which I imagine is due to glue residue. I’m incredibly disappointed and now I need to purchase the code in addition to the $220 I spent on this textbook.
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Reviewed in the United States on January 18, 2023
★★★★★ 2
Readable
Format: Hardcover, Format: Hardcover
Not at all what I would consider “Very Good” condition, as the book was described. Pretty disappointed to be honest, considering I paid over $100 for this. It’s beaten up, torn, and dirty, but it’s readable.
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Reviewed in the United States on September 18, 2021
★★★★★ 1
Not as listed!
Format: Hardcover
I paid nearly 300 dollars for this book and it was not as listed. I bought this because it was listed as new, but the book arrived with a broken binding, highlighting and writing throughout the pages, and the course ecode was already used. Unfortunately, I cannot use it for my studies.
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Reviewed in the United States on January 13, 2022