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Description
How to Persuade and Influence PeopleUnlock the art of persuasion with 'How to Persuade and Influence People', an essential guide for anyone looking to enhance their communication skills and master the science of influence. With its practical insights and proven strategies, this book serves as your personal roadmap to effectively persuade and influence others in both personal and professional settings. In this enhanced second edition, discover new tools, research, and case studies that
Unlock the art of persuasion with 'How to Persuade and Influence People', an essential guide for anyone looking to enhance their communication skills and master the science of influence. With its practical insights and proven strategies, this book serves as your personal roadmap to effectively persuade and influence others in both personal and professional settings.In this enhanced second edition, discover new tools, research, and case studies that empower you to become a persuasive force. Whether you aim to negotiate successfully or understand the psychology behind buying decisions, this comprehensive resource reveals powerful techniques that help you:
- Win people over effortlessly
- Negotiate like a pro
- Overcome objections with confidence
- Appreciate diverse perspectives
- Remember impactful moments that resonate
- Build long-term trust and credibility
Written by Philip Hesketh, a renowned international business speaker experienced in the psychology of persuasion, this book is packed with memorable tactics that can transform your interactions and help you achieve your goals. Whether you’re in sales, management, or simply want to improve your personal relationship skills, 'How to Persuade and Influence People' is a must-have guide.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780857080424
Year: 2010
Publisher: John Wiley & Sons (UK)
Pages: 368
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780857080424
Year: 2010
Publisher: John Wiley & Sons (UK)
Pages: 368
Description:
Wouldn't it be great if you could always get people to see
things your way? Now you can.
You won't go far in business if you can't bring people round to
your way of thinking. Some people find it easy; the rest of us just
need a little help. How to Persuade and Influence People
reveals some of the most powerful influencing and persuasion
techniques known to man. This enhanced second edition contains new
tools, new research, new case studies and plenty of practical
exercises to help you:
Find the perfect way to win people over
Become an amazing negotiator
Overcome objections
Appreciate and understand the other person's standpoint
Understand why people buy what they buy
Ensure people remember you and what you want
Build long-term trust and credibility
Philip Hesketh is a full-time international business speaker on
the psychology of persuasion. Thousands of people have benefited
from his advice. In this book, he maps out countless simple and
memorable persuasion techniques that can be applied to a whole
range of life's challenges. It's up to you to use them.
How to Persuade and Influence People is a completely
revised and updated edition of Life's a Game So Fix The
Odds.
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Small
A little small but my dog loved them. Does not hold up to a shredder though. Perfect for typical toy lovers
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 18, 2026
★★★★★ 5
Well made, sturdy toys
Color: 3 Pack Donkey Goat Dog
So cute! Sturdy too, great for tugs of war.
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Reviewed in the United States on May 8, 2026
★★★★★ 5
None of the stuffing pulled out
I have 3 dogs. 1 is very gentle w/ stuffed toys. 1 is new to us and very anxious and kept stealing things like water bottles to gnaw on. And 1 destroys every stuffed toy we have ever brought into the house. We bought these for the anxious one. She was recently adopted and very people shy and afraid of the world around her. She doesn't know how to play with people and she's terrified if you try to throw a ball or if you squeak a squeaker, but we also needed something durable enough for her chewing that would be safe for her and could also withstand the toy destroyer possibly getting hold of it. They've been playing with these for a few months now and the most damage is that some of the rope necks are a bit frayed and a lot of the fuzz on the outside is gone, but none of them have been torn open. And the squeakers are in there in a way that it's hard to make them squeak if not doing so intentionally. The 1 dog can have plush toys again, the 1 dog can gnaw and chew to reduce her anxiety and the 3rd can chew and attack it without me having to clean up stuffing all the time
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Reviewed in the United States on August 6, 2022
★★★★★ 4
Very durable
Color: 3 Pack Donkey Giraffe Dog
For some reason I thought they would be a little bigger but I have to say they are very durable. My Saint Bernard has not shredded them to pieces yet. Normally the toys last a day or two but he still has them after 3 weeks. 👍
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Reviewed in the United States on February 25, 2026
★★★★★ 5
Well made and seem durable
Color: 3 Pack Donkey Goat Dog
Cute and my dogs love them !
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Reviewed in the United States on April 16, 2026