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Description
Design To GrowCondition: BRAND NEW ISBN: 9780241198384 Format: B format paperback Year: 2016 Publisher: Penguin UK Description: Clear and actionable, this book is a must read for leaders, creatives and entrepreneurs. Tomorrow's business winners need two things scale and agility. The answer to both is design. For over a century, The Coca Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth
Condition: BRAND NEWISBN: 9780241198384
Format: B-format paperback
Year: 2016
Publisher: Penguin UK
Description:
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
Tomorrow's business winners need two things- scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
'A handy blueprint for how any company can use design to stay ahead of the competition' The Times
'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO
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4.7 ★★★★★
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Product Reviews
★★★★★ 1
So disappointed… thin and not bubbled or fluffy at all
I really tried to convince myself that it was a good buy for the price but honestly it’s thinner and less plush than the cheap Walmart throws. It’s soft I guess? But when you buy a bubble blanket you want that bouncy plushness and this is nowhere in the ballpark. The blankets we buy for the dogs are nicer and much cheaper. Epic fail.
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Reviewed in the United States on March 10, 2026
★★★★★ 5
So soft warm and beautiful!!!!
I have ordered approximately six blankets from you all and have been extremely pleased with each one of them! The colors are so beautiful and the blanket is so soft and warm! I love love the way this particular blanket is made. Not sure how to explain it but it is a little different from the rest of the blankets but whether you get this type or the other types of blankets on this site you will definitely be pleased! My next purchase will be a queen size. I wish they had a king size or even a queen size in this particular blanket but they don't. But I will be ordering a queen size soon. 100% recommend! This blanket is 100% for sure giftable but let me warn you, they are so pretty and soft that you will probably want to keep it yourself so you better order more than one LOL!
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Reviewed in the United States on March 7, 2023
★★★★★ 5
Cute, soft, and warm!
Color: Cow, Size: Throw(50"x60")
Super soft and super warm! This nice and thick blanket feels so nice when you wrap yourself up in it; and it’s just big enough to do exactly that!
I’ve washed it a few times and it comes out even softer and fluffier than when I put it in the washer; and no issues with losing fluff or thinning/tears.
I love the cow pattern too!
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Reviewed in the United States on October 25, 2025
★★★★★ 5
SOFT
Color: Red Black, Size: Twin(60"x80")
My grandson absolutely loves this blanket. It’s so soft.
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Reviewed in the United States on May 25, 2026
★★★★★ 5
Have to fight my cats for the right to use this blanket
Color: Pink White, Size: Throw(50"x60")
Super cute and comfy.
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Reviewed in the United States on March 22, 2026