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Description
Integrated Marketing Communication eBookCondition: BRAND NEW ISBN: 9780190313944 Year: 2019 Publisher: Oxford University Press ANZ Description: Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real world application with relevant
Condition: BRAND NEWISBN: 9780190313944
Year: 2019
Publisher: Oxford University Press ANZ
Description:
Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and ‘IMC in Action’ boxes provide real-world examplesSuggested readings and key terms throughout support further learning.
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★★★★★ 1
Neck came frayed/cut
Size: Large, Color: White
Poor quality. The collar/neck area was cut up/frayed. Never had a chance to return this shirt in the allocated amount of time. Guess we have an expensive rag.
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Reviewed in the United States on February 18, 2026
★★★★★ 5
Warm
Very nice and warm for the weather
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Reviewed in the United States on January 18, 2026
★★★★★ 5
Am impressed
Warm and cozy feel.
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Reviewed in the United States on January 23, 2026
★★★★★ 5
Mock shirt for everyday wear.
Color: Gray Green, Lotus Pink, Sky Blue, Size: X-Large
Love how soft the fabric is and wears very well. Very happy with purchase and have bought other colors as well.
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Reviewed in the United States on May 22, 2026
★★★★★ 3
Amazon brand looks bad
Color: White, Light Gray, Black, Size: X-Large
II think the quality is poor the fabric is thin and the moc collar won't stand up
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Reviewed in the United States on July 20, 2025