SKU: 99926296484

Scientific Advertising

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Description

Scientific AdvertisingCondition: BRAND NEW ISBN: 9781640954250 Format: Trade paperback (US) Year: 2023 Publisher: Sound Wisdom Description: The essential guidebook on how to make your marketing and advertising more profitablefaster. You already have a great product or servicehow do you build a narrative around it that speaks to your customers attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins

Condition: BRAND NEW
ISBN: 9781640954250
Format: Trade paperback (US)
Year: 2023
Publisher: Sound Wisdom


Description:
The essential guidebook on how to make your marketing and advertising more profitable—faster.


 


You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
  •  Create a winning personality for your ads

  • Incentivize people to buy without using sensationalism or empty rhetoric

  • Strategically incorporate visual design elements into ads

  • Harness the power of coupon advertising, product sampling, and direct-mail marketing

  • Run test campaigns to make smarter decisions about your advertising dollars

Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.


 


Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or
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SKU: 99926296484

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4.8 ★★★★★
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Amazon Customer
Lowell, US
★★★★★ 5
Good
Format: Paperback
Good
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Reviewed in the United States on April 15, 2026
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GaGaNanna
Fort Morgan, US
★★★★★ 4
Excellent, inspirational, challenging
Format: Kindle
Stasi doesn't just support her vision that God wants us live joyously with scripture, she acknowledges the challenges to that, the pain we experience in life, and then gives us practical advice for applying God's love through those times to become deeper, better, more loving individuals on the other side. I wish I had read this book before my Daddy was called home, but I guess I wouldn't have been the same person if I hadn't experienced that pain alone. Defiant Joy leads you beyond surface Christianity and challenges you to see God more closely.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 18, 2019
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Ashley
West Palm Beach, US
★★★★★ 5
Love itttt
Format: Paperback
Such a great book! Everyone should read it
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Reviewed in the United States on December 5, 2025
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Amazon Customer
Massapequa, US
★★★★★ 5
Love this book!!
Format: Paperback
This book had me from go…the thought of choosing Joy as an act of defiance, not a denial of reality, resonates with me so deeply! I’m still reading, but I have already gifted two copies to dear friends!
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Reviewed in the United States on May 24, 2025
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Roy B
Los Angeles, US
★★★★★ 5
Paving the way to find joy
Format: Kindle
This book has been so helpful in navigating these anxiety filled and sad days. Here is a practical path to choose joy.
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Reviewed in the United States on July 25, 2025

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