SKU: 11534538407

How Innovation Works: And Why It Flourishes in Freedom Hardcover

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How Innovation Works: And Why It Flourishes in Freedom HardcoverBuilding on his national bestsellerThe Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape

Building on his national bestsellerThe Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Matt Ridley argues in this book that we need to change the way we think about innovation, to see it as an incremental, bottom-up, fortuitous process that happens to society as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, not a matter of lonely genius. It is gradual, serendipitous, recombinant, inexorable, contagious, experimental and unpredictable. It happens mainly in just a few parts of the world at any one time. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.

Ridley derives these and other lessons, not with abstract argument, but from telling the lively stories of scores of innovations, how they started and why they succeeded or in some cases failed. He goes back millions of years and leaps forward into the near future. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertiliser, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, faddish diets, hyperloop tubes, herbicides, copyright and even a biological innovation life itself.

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SKU: 11534538407

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Charles H.
Carnegie, US
★★★★★ 5
Good quality sound deadener at a good price.
Model: NewSLS50_52
Quality sound deadening that adheres to body panels well. You can easily hear the vibration reduction after just the first piece by tapping on the body panel before and after.
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Reviewed in the United States on November 21, 2025
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Nick Frazier
Massapequa, US
★★★★★ 4
Good stuff at a good price
Model: NewSLS50_52
Works well and sticks well. I used a roller and it has been over a year and everything still sticking as good as day i put it everywhere. I didnt use any adhesive but I did wipe everything down with acetone before I applied. Good stuff at a good price
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Reviewed in the United States on November 23, 2025
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Darren Gray
Boise, US
★★★★★ 5
Good value
Model: NewSLS50_52, Model: NewSLS50_52
Working perfectly. Install of stereo equipment and carpet left me wanting some heat and sound resistant materials.
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Reviewed in the United States on March 23, 2026
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Tharin
Chelsea, US
★★★★★ 5
BUY THIS ONE!
Model: NewSLS50_52
This is one of the good ones. There are other brands just as good, and manny brands are worse, but this handles well, rolls down easily, doesn't come off at all easily, and adapts to dips and curves like a champ. Appropriately heavy and dead, I'm happy with the way it smothers panel resonances and even at muffling direct sound, like a big hand over my Uncle Harry's eternally noisy mouth. You can rip the foil but you have to work hard at doing that. Remember to buy a brayer; you can roll overlaps nice and thin. Also remember to pre-wipe the sheet metal with a decent solvent like acetone or Stoddard/Varsol. It should last forever.
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Harvey
Cuba, US
★★★★★ 5
Good stuff, but watch the temp
Model: NewSLS50_52
I used this in my single cab pickup truck (89 ford.) It only took half the box (10 sheets or 25 square feet) to do the floors, but I bought the big box because I plan to do the doors, back wall, and maybe the roof as well. One thing I learned is that the temperature matters when you’re doing the installation. It was around 55F when I started in the evening, and when it dipped down into the 40s the sheets would not stick to the metal, and were hard to compress with the roller. That’s why I ended up only doing the floors and not any vertical surfaces; i will have to wait for a nice hot day. The other thing is that the foil layer on top is razor sharp at the edges, definitely wear gloves! I didn’t notice until after but I have little papercuts all over my fingers. Aside from those things, the install was easy and straightforward. The sheets cut easily with scissors, and any goo that ends up on your hands or scissors can be cleaned up with acetone (nail polish remover), or lacquer thinner. I would use this stuff again.
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Reviewed in the United States on November 16, 2023

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