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Description
Maximuscle Zesty Lemon Natural Energy Bar 40gAll natural fruit and nut bar with added protein. No added sugar, gluten & Dairy Free, and high in fibre. Suitable for vegans, informed Sport accredited. High Plant Protein, All Natural Fruit and Nut Bar with Added Protein, All Natural Ingredients, 20% Protein, 100% Maximuscle Guarantee, No Added Sugar Contains Naturally Occurring Sugars, High Fibre, Gluten & Dairy Free, No Artificial Colours, Flavours, Suitable for Vegans Ingredients Date Paste
All natural fruit and nut bar with added protein. No added sugar, gluten & Dairy Free, and high in fibre. Suitable for vegans, informed Sport accredited.High Plant Protein, All Natural Fruit and Nut Bar with Added Protein, All Natural Ingredients, 20% Protein, 100% Maximuscle Guarantee, No Added Sugar - Contains Naturally Occurring Sugars, High Fibre, Gluten & Dairy Free, No Artificial Colours, Flavours, Suitable for Vegans
Ingredients
Date Paste (39%), Cashews ( 25%), Plant Proteins (Soya Protein Isolate Crispies, Rice Protein) (17%), Grape Juice Concentrate, Rice Starch, Chicory Fibre, Dried Lemon Juice and Peel Powder (<1%), Natural Flavourings
Allergen Information
Contains Cashew Nuts, May Contain Nuts, May Contain Peanuts, Contains Soya
Nutritional Information
|
Typical Values |
Per 100g |
Per 40g |
|
Energy |
1555kJ |
622kJ |
|
373kcal |
149kcal |
|
|
Fat |
12.7g |
5.1g |
|
of which saturates |
2.6g |
1.1g |
|
Carbohydrate |
40.5g |
16.2g |
|
of which sugars |
33.7g |
13.5g |
|
Fibre |
9g |
3.6g |
|
Protein |
19.7g |
7.9g |
|
Salt |
0.29g |
0.12g |
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4.0 ★★★★★
Based on 10 reviews
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Product Reviews
★★★★★ 5
Unfortunately yet another one to add on the pile of writing books!
Format: Paperback
I say 'unfortunately another good book on writing' since I have been reading many books on the topic and each time I think I have read it all by now, pfff, but then another one like this comes along. But hey, it is fun to read about writing and especially if you get something useful and new out of it. Always worth the money.
Why the accolades for this book?
All the information on characters, plot, details etc, how they work and why they are important, is not new. You find them in many reading books, especially from Reader's and Writer's Digest series. I would especially recommend the books on plot and structure by James Scott Bell.
Yet this book Wired For Story is not redundant, since it is unique in both the focus on the familiar subjects like what story is, the importance of details, details versus generics, how events affect a character etc. The approach of using brain science shows in a compelling way why all the stuff in the book (and for that matter, the classic theory on writing) is there for a reason, since it has evolved out of how we humans seem to perceive a story. Interesting though, a lot of rules like 'write about what you know' are shown to be myths.
Of course, in the end it is you as a reader that has to decide what works for you, but you will find new things here and that is always good.
If you are thinking about writing a story, this book can give you a very sharp focus on what to think about before you start. Or, like me, when you have a draft, and you want to get to the 'real story' behind it to come forward, this work gives you a very transparent way to get better clues as to what stays and what has to go.
It is also entertaining and easy to read, so, all I can say is, yet again a book on writing you cannot afford to miss!
I just added some extra information: I loved the humor and wisdom of the writer. She has worked for years reading manuscripts and she does know her stuff, and I liked her tone, which was both realistic but also fun! How many times have you read a reference work and actually had to laugh? But this book was also profound on many story issues. Many common writing rules are, as I said before, shown to be myths and more importantly, why this is so. I have read for instance so often that you should have some sensory info on every page, but, as I thought myself and I am not the only one: although this makes things more lively, it should only be there if the story would dictate it! The book has many more things like these.
I have compiled a collection of notes I took from all the many many books on writing so I measure new books on writing in how much text I copied and pasted to look at again and this book has given me lots, so 5 stars and I hope we will see more of this author again!
I also recommend the book by James Scott Bell on plot and structure which you can find here
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Reviewed in the United States on October 28, 2012
★★★★★ 5
Great book
Format: Kindle
I have been an author for decades and published 4 books. I've been an editor for over a decade and this book is perfect for seasoned and new writers. It certainly made me take a new, long look at the latest book I'm busy with. I think it's great for getting one focused on the important points. I loved it. There wasn't too much about how the brain works to bore one or make it feel like a technical book on neuroscience. I found her writing style amusing and entertaining. I will definitely recommend it to all my clients and writing friends. There was nothing in the book I didn't know, but this book forces one to focus on the bigger picture. It doesn't matter how accomplished one is as a writer, one can always learn more. And I certainly did with this book. So, thank you, Ms. Cron.
I saw the negative three or fewer star comments and can only think the commentators didn't see what the author was actually trying to convey. It's a classic lesson in the KISS method (keep it simple stupid) and I loved it.
This isn't a full-on, in-depth analysis of every part of the craft of writing, as many seemed to expect, that would take 12 full books or more. This is also not only for beginners as some suggest. To them I would say, don't let hubris cloud your ability to write better--think beyond that--read the book again. I think the book serves as an excellent reference to keep us on track when we lose the plot, so to speak.
Seasoned writers can get quite jaded and write almost on auto-pilot at times--not good. Thank you, Ms. Cron, for putting me back on track and making me excited to re-write and re-edit my latest book, my first YA fantasy, for the zillionth time. I was out of my comfort zone with this book and feeling a bit overwhelmed and unsure. Wired for Story has me fired up to go forth and do this.
I highly recommend this book, especially for seasoned writers.
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Reviewed in the United States on January 26, 2018
★★★★★ 5
Quality writing information
Format: Paperback
A book that was fun to read and informative. I feel as though I have a better understanding of writing fiction now.
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Reviewed in the United States on February 11, 2026
★★★★★ 5
Thanks to a great new book ”Wired for story
Format: Kindle
I’ve written many books over the years, and published 40 or so. Once I started writing my first novel, I found out that all the old techniques just didn’t work.
Thanks to a great new book ”Wired for story. The writer’s guide to using brain science. By Lisa Cron”
Lisa studied and cataloged the works of several Neuro scientists. She explained all of that, plus how it applied to writing a novel.
Better yet, she then shows us how to apply these techniques to where it counts. In addition, This changes the hierarchy of your novel. Ensuring that it’s focusing on what’s important to the brain.
Using this new brain science, she proposes a completely new hierarchy of needs for your book. Moreover, the fact that the brain is trying to solve the problem of the protagonist.
• “What happens” is the plot
• “Someone” is the protagonist
• The “goal” is what’s known as the story question
• “How are he or she changes” is what the story itself is actually about.
As counterintuitive as it may sound, the story is not about the plot or even what happens in it. Stories are about how we, rather than the world around us, change.
The more your reader discovers the missing pieces to solving the protagonist's problem the more interesting if it is.
It seems as the mind creates a mental stimulation of events described in the story. But he goes much deeper than that
Details about actions and sensations that are captured from the text and integrated with personal knowledge from past experiences these data are then run through mental stimulation using brain regions a closely mirror those involved when people perform, imagine, or observe similar real-world activities.
Haven’t you ever come home from a movie, reenacting that movie in your own mind?
When the events of the story of filtering through the protagonist's point of view, allowing us to watch as she makes sense of everything. Seeing it in her eyes. This is not just like we see things. It’s that we grasp what they mean to her.
Other words the reader must be aware of the protagonist personal effect on everything that happens.
This is exactly where I fell apart on my novel is should be a first person third person. Lisa explains all these points of view, their advantages, and their disadvantages… My personal choices third person, omniscient.
It also fixes another problem about tags. This technique is so powerful the third person doesn’t have to be bothered with he said; she said it’s so intuitive, it needs no explanation.
It also settles a big dispute that I’ve always had the use of italic, quotes, and indented text. None are necessary.
Some of the best examples that I’ve ever seen for show rather than tell. All the points that the author makes are demonstrated and explained with real examples from published articles.
It’s like a five-year writing course that you can complete in three or four days. I bookmarked it extensively so that I can get back to those important points.
Neuroscience also explains why social proof works so well. And a few hints on how to customize it, for your particular problem or opportunity.
As a copywriter, one who writes advertising copy? I have long been aware of how to write directly to the subconscious mind. These techniques have been known for almost 100 years.
We just didn’t know why they worked. Only that they did work. Thanks to Lisa for this fantastic book, I now know why they work.
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Reviewed in the United States on April 19, 2015
★★★★★ 5
Wowsers!
Format: Paperback
I purchased this book a few weeks ago expecting it to be pretty much like most of the other writing guides. I was not expecting to fall in love with it.
I don't know if it appeals to me because of my ADD or the fact that many of the scientific studies Ms. Cron cites in her book confirms much of what I suspected was true in my dealings with people for over a half-century in sales and marketing. It helped fill in the gaps of how we as social creatures love to immerse ourselves in story on an ongoing basis... that we are hard-wired to socially share our thoughts and emotions through more than statistical data streams and cold hard facts.
Her breakdown of the classic movie, "It's A Wonderful Life" literally changed my life by allowing me to see that George Bailey and I shared much in the way of misguided external goals blinding me to my true inner goals and motivations. I know this might sound like crap to some of you... but, I swear it is all true. In delving into what the protagonist of this movie wanted I discovered what I truly wanted and already had... I wanted to be unconditionally loved and accepted and I have all of that and more in my lovely wife. A black cloud of loathing at feeling like a failure lifted and I realize that if I died right now, I would do so a happy and fulfilled man. I know she did not write this book so I could pull my head out of a dark place, but, Lisa Cron, I thank you anyway.
Other than my life altering epiphany, I would recommend this book because it is more than just another how to write better book... the information here will help anyone who wants to understand themselves better and the people around them either living or fictional. I can see where it will be a great help to writers who want to better write the stories that matter to them. I know it is helping me.
I cannot recommend this book more highly than saying... buy it. It is worth every penny you'll spend on it. (For the record, I bought the paperback version.)
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Reviewed in the United States on December 10, 2012