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Description
Dr Dave's Research Notebook For Business and MarketingDr Dave is internationally renowned for his student centred approach to teaching and research and this notebook is a synthesis of many of Dr Daves insights into his teaching of Research Methods. The notebook will be particularly useful for those University students embarking on Business, Management or Marketing Research for the first time. It is a text book that introduces Research Methods topics and will support the research candidate through the
Dr Dave is internationally renowned for his student centred approach to teaching and research and this notebook is a synthesis of many of Dr DaveÕs insights into his teaching of
Research Methods. The notebook will be particularly useful for those University students embarking on Business, Management or Marketing Research for the first time. It is a text book that introduces Research Methods topics and will support the research candidate through the
Proposal Phase of the research project and the Research Methods course, laying the foundations for the final Research
Dissertation. The notebook will be useful for undergraduate and postgraduate courses in Business, Management and Marketing Research. International and UK students will find this notebook to be a very good introductory text that covers the salient topics of research; planning the project, understanding the philosophical basis of the research, ethical considerations, as well as outlining qualitative and quantitative methods and analyses.
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