SKU: 79955907994

The Zigzag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your Life

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The Zigzag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your LifeZigzag Your Way to Success Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town as the crow flies? Of course not Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line In The Zigzag Principle, Rich Christiansen applies a

Zigzag Your Way to Success

Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town--as the crow flies? Of course not Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line

In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives.

Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he's charted all the zigs and zags you'll encounter. In The Zigzag Principle, he documents everything he has learned, including how to:

  • Identify your destination
  • Create a defined set of values to help you as your business finds its way
  • Add resources and hire the right people, as you turn the cash you have into fuel for more
  • Replicate your successes to bring your product to the masses
  • Protect your resources, your family, and your sanity

The simplicity of a straight line can be seductive. But it's not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to "bootstrap," and to be able to take advantage of multiple opportunities. What it delivers is success--in business and in life--far beyond your initial plans and dreams.

Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated--all while living a life of balance.

Praise for The Zigzag Principle

"Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious."
--Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People

"Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again."
--Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners

"The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face."
--Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows

"The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle "
--Curtis Blair, cofounder and general manager, Froghair

"Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong."
--Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy

"I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship."
--Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark?

"Entrepreneurs, you need not fear failure anymore With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book."
--Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc, Dallas, Texas

"The Zigzag Principle isn't feel-good fluff--it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to."
--Moe Abdou, Principal and founder, 33 Voices

"The Zigzag Principle is more powerful than the 'release and iterate' mentality which is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principl will keep folks like me out of financial hot water."
--David McInnis, founder of PRWeb.com and founder and CEO of Cranberry LLC, Venture Partners

"Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principle to make complex things simple and the difficult easy--and it works It will help you get where you want to be with more confidence and certainty."
--Murray Smith, New York Times bestselling coauthor of The Answer and CEO of MainStreetMentor.com

"Whether you are a parent, an entrepreneur, a factory worker, or a middle manger, The Zigzag Principle will provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible."
--Joseph Grenny, New York Times bestselling coauthor of Influencer: The Power to Change Anything

"The Zigzag Principle delivers the epiphany of the decade for business owne

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 10/04/2011
ISBN: 9780071774581
Pages: 198
Weight: 1.10lbs
Size: 9.10h x 6.20w x 0.90d

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Michaela Coder
Port Orchard, US
★★★★★ 5
Great Federal Courts supplement
Format: Paperback
This E&E book really helped with Fed. Courts! Incorporate the public v. private law models/SOP and federalist v. nationalist paradigms which my professor used in the course. This version doesn't have some of the newer cases (TransUnion v. Ramirez). The standing section could have more info but standing is one of the easiest doctrines in fed courts. The Habeas Corpus, particularly the Teague Doctrine and AEDPA, section is excellent. The only big thing this book does not include are universal injunctions and the scope of remedies (outside of standing, anti-injunction act, and section 1983).
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Reviewed in the United States on June 5, 2025
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Dawn M Black
New York, US
★★★★★ 5
The perfect Christmas golden book!
Format: Hardcover, Format: Hardcover
An absolutely precious Little Golden Book. The illustrations are wonderful and really bring the story to life. If you’re a lover of all things Christmas you should add this to your library. Your littles and adults alike will love it!
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Reviewed in the United States on June 2, 2026
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Sandra B.
New York, US
★★★★★ 5
Excellent quality, golden books!
Format: Hardcover
Love it! These new golden books are top quality and it’s sweet to have the remake of precious old stories. We all grew up with and love.
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Reviewed in the United States on May 27, 2026
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MGreen
Houston, US
★★★★★ 5
Perfect for the little ones Christmas
Format: Hardcover, Format: Hardcover
I ordered this book for a recent baby shower. I always try to get this story as I received one for my son when he was little and we still have it. It makes lasting memories for Christmas to watch them as they listen to you read it and then when you get to listen to them read it as they get older. It’s a timeless tradition. The book itself is brand new, the spine was in perfect shape and the book was never opened. It was super stiff and I didn’t want to open it so I didn’t get any pictures of the pages. But I did peak inside without cracking the spine and saw that the pics looked nice. For the price you can’t beat it.
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Reviewed in the United States on January 19, 2026
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Edward Martin Middleton Jr.
Grantham, US
★★★★★ 5
The Night Before Christmas (Little Golden Book)
Format: Hardcover
I recently read "The Night Before Christmas" Little Golden Book and it brought back so many memories of my childhood. This classic holiday story has been a staple in many households, including mine, for years. One thing I really liked about this book is the beautiful illustrations. They were vibrant and full of detail, bringing the story to life. The images perfectly captured the magic and excitement of Christmas Eve. It made me feel like I was right there with Santa and his reindeer, flying through the night sky. I also enjoyed the rhyming text in this book. It flowed smoothly and added a playful rhythm to the story. It was fun to read aloud, especially when sharing it with younger children. The words painted a vivid picture of all the wonderful things happening on that special night. However, one thing I disliked about this book was that it felt a bit short. I wished there was more to the story or maybe an additional scene at the end. But considering it's a Little Golden Book meant for younger readers, I understand why it was kept concise. I have used this book as a bedtime story for my little cousins during the holiday season. They absolutely loved it! The magical theme and festive illustrations captivated their imaginations.
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Reviewed in the United States on July 10, 2023

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