SKU: 31605671942

為什麼要道歉:完美的「對不起」,將為你個人和社會帶來奇蹟般的正面效應

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為什麼要道歉:完美的「對不起」,將為你個人和社會帶來奇蹟般的正面效應: # # # # NG Marjorie Ingall Marjorie IngallSorryWatch. comSnarlyTabletForwardElle Susan McCarthy Susan McCarthySumac

作者:瑪喬麗.英格爾 / 蘇珊.麥卡錫 譯者 : 童唯綺


        #自媒體經營者 #社群小編 #職場人 #公眾人物,全部必讀!

 
  江湖在走,道歉要懂!
  社群時代必懂的反炎上技能,滅火之餘,還讓人再次真心挺你!
   
  你知道以下這些NG道歉用詞,會讓人更火大嗎?
  □「對不起,可是……」
  □「如果讓你感覺不舒服,我很抱歉……」
  □「這是一場誤會……」
  □「我不是故意的……」
  □「很對不起你,我自己也很不好受……」
 
  人生中很難避免道歉,不論我們是開口的一方,還是接收的那一方。更別提社群平台或職場上,我們有多少次目睹那些出自小編、名人或大公司慘不忍睹的道歉聲明,讓人瘋狂吐槽:「是把我們當笨蛋嗎?好好道個歉有這麼難嗎?」
 
  事實上,好好道歉還真的不容易。我們經常把道歉跟軟弱連結在一起,對多數人來說,失去力量、顯得軟弱都是死也要避免的情況,於是道歉時夾雜許多避重就輕、轉移焦點的話術,這也是許多網路名人引發炎上危機的一大錯誤。
 
  本書的兩位作者蒐集了眾多案例,同時從心理學、社會學等角度探討道歉的重要性,並且總結出成功道歉公式,以及其他我們從未想過的道歉眉角:
 
  ◎ 第一時間反射性的道歉容易讓人覺得沒誠意。
  ◎ 不要針對別人的負面感受道歉,這是變相指責問題出在對方身上。
  ◎ 自身偏見是阻礙道歉的原因之一,拓展世界觀有助於說出好道歉。
  ◎ 良好的商業道歉包括言語和行動,否則容易流於說說而已。
  ◎ 面對面道歉該選在對方能夠任意離開的場所,人有權利不接受道歉。
  ◎ 道歉中不應該請求對方「原諒」,這就像開口要求禮物一樣不恰當。
 
  道歉可以釋放愧疚、修補關係、治療創傷,當我們願意面對錯誤、改善,就會成為一個更好的人,帶來正向的連結和影響。尤其當你願意說聲抱歉,還表達得體時,簡直具有近乎超級英雄般的治癒力量。
 
  在一個迫切需要更多善意和尊重的世界裡,相信你我都有這個力量。


 

作者 

瑪喬麗‧英格爾(Marjorie Ingall)
 
  瑪喬麗‧英格爾(Marjorie Ingall)在「道歉觀察家」(SorryWatch.com)網站上的暱稱為Snarly。曾是《Tablet》和《Forward》雜誌的專欄作家,經常為《紐約時報書評》撰稿,還為《紐約》、《城市與鄉村》、《Elle》等知名雜誌撰稿。
 
蘇珊‧麥卡錫(Susan McCarthy)
 
  蘇珊‧麥卡錫(Susan McCarthy)在「道歉觀察家」網站上的暱稱為Sumac。曾與傑佛瑞‧麥森合著國際暢銷書《哭泣的大象》,該書已被翻譯成二十一種語言。她也為《衛報》、《連線》等雜誌撰稿,文章曾獲收錄於《美國最佳科普文章選集》。
 
譯者
 
童唯綺
 
  台灣大學國際企業系、東英格蘭大學企業管理研究所及台灣大學日本語文學研究所畢。多年英日語相關翻譯社接案,譯者為斜槓人生中得以發揮的一項。座右銘為「過無悔和理想的人生」。
 
  譯作有《公關界帝王羅蘭的自信英文課》、《清子》、《金錢心態》、《睡不著時可以看的經濟學》等。
 

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Aaron Wright
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★★★★★ 5
Protected Our Skin and Smells Good
Size: 6 Ounce (Pack of 1)
I love this stuff! My husband and I bought it as a last minute grab for our honeymoon and it was well worth it! I'm very sensitive to the sun AND to sunscreens, so I needed something with simple ingredients that would also protect my skin without breaking me out. This not only kept away the burning rash I get from the sun, but protected my husband and I from any sunburn at all. It worked not only in dry conditions, but it stayed on for hours after we swam in the ocean. We also liked the fact that it smelled herbal, almost like pizza/Italian seasoning. That didn't bother us because we both hate the smell of most sunscreens. If you have sensitive skin or are looking for a more natural product, I highly recommend this!
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Reviewed in the United States on March 25, 2026
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Stephanie
Fort Morgan, US
★★★★★ 5
Great reef-safe, easy-to-apply sunscreen (comparison of three ThinkSport products)
Size: 6 Ounce (Pack of 1)
I will start by saying that I am used to traditional non-mineral sunscreens and tend to only buy physical/mineral-based sunscreens when I'm going to be in a tropical ocean and need something reef-safe, though more and more kids sunscreens are shifting to mineral-based. After quite a bit of research I settled on ThinkSport for my family's recent trip to Hawaii, and I'm very pleased with it. I brought and used three types of Thinksport sunscreen: Thinksport Kids lotion (yellow/orange and teal squeeze bottle), Thinksport adult lotion (Black, white, and orange squeeze bottle), and Thinksport adult spray (black, white and orange spray bottle). All protected us from sunburn and rubbed in to be invisible as long as skin was dry and free of visible hair (visible whiteness persisted around my husbands facial stubble and chest hair). The only difference between the kids lotion versus the adult lotion is scent--the kids version has a fruitier, more tropical but not-too-strong scent (possibly coconut and something else? it was hard to identify) that I found unobjectionable (though one if my kids wasn't a fan), and the adult lotion had a lighter, less sweet, more citrus-y scent (my son though maybe lime and mint, but I'm not sure that's accurate) that I LOVE. The adult spray had no discernible scent, so I suspect the kids spray might be fairly unscented as well. The easiest to apply by far was the spray--it sprays on white, but feels very light, rubs in easily, and becomes invisible quickly. I was a little worried about whether it could possibly be effective given how light and thin it felt, but it was! The lotions weren't thick for a lotion (but much thicker than the spray) and went on easily, but took more rubbing in to disappear than the spray (this is consistent with my experience with lotion vs spray in traditional sunscreens as well). Invisibility was harder to get after a second or third application or when skin was damp, but all-in-all I found all three Thinksport products to be superior to other mineral-based sunscreens I have tried in the past. In the future I'll probably buy the adult thinksport spray for my kids and husband (who all much prefer a spray-on sunscreen) and the adult thinksport lotion for myself (because I love the scent and don't mind rubbing it in).
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Reviewed in the United States on April 17, 2023
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ALC NJ
Houston, US
★★★★★ 5
Dependable sun protection for active days outdoors
Size: 6 Ounce (Pack of 1)
I like how this sunscreen provides reliable broad-spectrum protection and holds up well during outdoor activities. The zinc oxide formula gives me peace of mind, and I appreciate that it's water resistant and reef-safe. It applies smoothly for a mineral sunscreen and stays on effectively during sports, swimming, and long days in the sun. Overall, it's a trustworthy option for anyone looking for strong sun protection.
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Reviewed in the United States on June 8, 2026
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Judy Perez
Waukegan, US
★★★★★ 4
Clean product
Size: 3 Ounce (Pack of 1)
I only gave it 4 stars because of the smell. Of course it’s sunscreen so it’s going to have a chemical smell but this smell is just too strong for me. Other then that, it’s a great sunscreen. Does take some more rubbing in and be carful to rub it in really good or you’ll have white streaks all over your face. Leaves a bit of a white cast. You don’t need much.
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Reviewed in the United States on April 12, 2026
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Isabel
Natrona Heights, US
★★★★★ 5
Great quality
Size: 6 Ounce (Pack of 1)
Thinksport SPF 50+ Mineral Sunscreen with Zinc is a reliable, high‑protection option that feels lightweight and non‑greasy on the skin. It applies smoothly without leaving too much white cast for everyday use, and I love that it’s mineral‑based with zinc for strong UVA/UVB defense. Great for active days outdoors. Highly recommend for sensitive skin and safe sun coverage!
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Reviewed in the United States on March 24, 2026

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