SKU: 72409132633

壽司幹嘛轉來轉去?(1):財報快易通──夢想如何創造利潤?創業家、投資人不可不知的財務知識【10周年暢銷紀念版】

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壽司幹嘛轉來轉去?(1):財報快易通──夢想如何創造利潤?創業家、投資人不可不知的財務知識【10周年暢銷紀念版】: : : Know How HANNA LECLEGAL MIND ABCABM 1996IncompetentYoung Magazine 10

作者: 林 總     繪者: 武井宏文     譯者: 江裕真


 【會計】是掌握經營管理的關鍵能力
  【財務報表】更是一間公司的體檢表,也是導正營運方向的儀表板
  本書以最易理解的漫畫形式,完整重現會計與財報的Know-How
  不僅適用於忙碌的企業經營者、創業者、股東、投資人
  更是各行各業的管理層與從業人員,加值自己職場技能的最快途徑
  想懂會計、財報,這本最簡單,一讀就通!

  ▋給創業者:會計數字如同成績單,更是達成企業願景的除錯表。
  ▋給投資人:價值投資的第一步,就是學會解讀財務報表。
  ▋給上班族:記帳不代表能致富,而是要學會判斷你的花費是否有價值。

  會計絕對不是錙銖必較的工具,也不是貪婪的技術。想要公司要穩定獲利、想要增加個人收入,就必須維持「現金製造機」的良好運作;因為夢想而創業,更應利用會計知識築夢踏實。

  數字不是用來嚇你的,而是來幫助你達成營運願景。本書以最容易於理解漫畫形式,告訴讀者「實際可用」的管理會計知識。
 
  讀完這本書,下列問題對你來說易如反掌:
  ★ 財務三表「資產負債表」、「損益表」、「現金流量表」如何解讀?
  ★ 公司明明有利潤,為什麼卻不賺錢?
  ★ 財報數字背後的管理意涵與魔鬼細節?
  ★ 什麼是「機會成本」?如何將公司利益最大化?
  ★ 如何看穿動過手腳的財務報表?
  ★ 餃子店和法國餐廳的獲利結構有何不同?
  ★ 香奈兒為什麼要賣這麼貴?品牌經營與會計有什麼關係?
  ★ 降低成本有哪些方法?
  ★ 會計有哪些伎倆?
  ★ 企業的經營計畫中,哪些部分與會計有關?
  ★ 迴轉壽司賺錢的祕密?

  ◤看漫畫,學會穩定獲利的邏輯,掌握會計與財報的魔鬼細節
  夢想成為一流服裝設計師的由紀,由於父親驟逝,突然接下服飾公司「HANNA」社長一職。對經營毫無觀念的她,馬上遭遇經營危機……

  原來,公司早已負債累累,瀕臨倒閉,往來銀行甚至不再提供融資,並要求由紀重整組織,以一年為限還清貸款。驚慌失措下,由紀求助於住在同棟大樓的神祕顧問安曇。安曇告訴由紀,「要想了解經營,必先學習會計」。
作者

林總


  日本中央大學商學院會計系畢業。合格會計師及稅務會計師,並在LEC東京LEGAL MIND大學研究所教授管理會計案例。現任林總聯合股份有限公司董事長、企管顧問,指導一般會計及管理會計系統的設計和導入,並進行演講活動等,善於將一般人害怕的數字變化成一般人都可以理解的語言。
 
  著有多部暢銷書,包括:《壽司幹嘛轉來轉去三部曲》、《為什麼餃子店比高級法國餐廳賺錢?》、《黑鮪魚壽司為什麼不賺錢?》、《百元理髮廳怎麼賺?》、《企管顧問這工作》、《學會現金流量管理》、《學會管理會計》、《輕鬆學會ABC∕ABM》等。

繪者

武井宏文


  出生於日本青森縣。1996年以「Incompetent」在《週刊Young Magazine》(講談社)上出道。作品有《大東京忍者傳陽炎君》。興趣是探訪居酒屋。

譯者    

江裕真


  輔大管研所、中央資管系畢。譯有《史上最強哲學入門》、《壽司幹嘛轉來轉去?》、《打敗大你10倍對手的終極武器》、《生命的活法:日本巨富學人本多靜六的財產告白》、《懂人,要從自己開始》等暢銷書。
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